Public Information Specialist 2 (Digital Content) - VID 218920 at NYS Office of General Services | Albany, NY | $87K/yr – $110K/yr

NYS Office of General Services

Public Information Specialist 2 (Digital Content) - VID 218920

Albany, NY (On-site)

$87K/yr – $110K/yrMid Level7+ years expFull time

Posted 4 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own NYS digital content operations with governance, strategy and cross-channel execution targeting public information audiences; coordinate content, social and email programs while keeping accessibility and compliance top of mind.

Social, email, and paid content execution: plan, schedule, and analyze campaigns across web and social channels.
Governance and assets: maintain the New York State Social Media Style Guide and oversee multimedia asset creation.
Requirements discipline: best fit for someone with public relations and digital comms experience; degree substitutions apply and open competitive path.

Job Description

Responsibilities

Consult with program staff and state agencies on online communications, including web content, social media, strategy, and paid advertising.
Develop, approve, and manage social media and email campaign content, including scheduling and performance analysis.
Maintain and update the New York State Social Media Style Guide while advising on best practices.
Monitor state and federal news to inform digital content and strategy.
Manage and update website content, ensuring accessibility and compliance.
Test new digital tools, report issues, and collaborate with IT teams for improvements.
Oversee the creation of multimedia assets, including graphics, photography, and video.
Supervise and support content creation staff to ensure consistency and quality.

Requirements

Open Competitive: Seven years of experience in public relations, social media, and digital communications.
Substitutions: A degree in Communications, English, Public Relations, Social Media, Digital Communications, or a similar degree may substitute for experience as follows:
Associates degree: two years of required experience
Bachelor’s degree: four years of required experience
Master’s degree: five years of required experience
Promotional: One year of experience as a Public Information Specialist 1 (Digital Content)

Preferred

Ideal candidates are digital content strategists first.
Strong expertise in social media management.
Proficiency in online communication tools.
Adaptability to new technologies.

Benefits

OGS is an equal opportunity employer; diversity in the workforce is critical to fulfilling our mission.
For a full version of OGS’s EEO/AA statement and benefits joining Team #OneOGS, please visit http://www.ogs.ny.gov/employment.

NYS Office of General Services

OGS manages and leases real property, designs and builds facilities, contracts for goods, services, and technology, and delivers a wide array of support services. We provide government and nonprofit agencies with innovative solutions, integrated service, and best value, in support of cost-effective operations and responsible public stewardship.Interested in working for OGS? See https://www.statejobsny.com for open positions and new opportunities.

Founded in 1960

South Albany, New York, USA

995 employees (60 in marketing)

www.ogs.ny.gov