Responsibilities

• Plan, budget, and deliver a calendar of in-store events, brand activations, and launch experiences
• Manage end-to-end event logistics, including vendor sourcing, venue setup, and on-the-day execution
• Collaborate with brand partners to develop co-branded event concepts aligned with tm:rw's positioning
• Coordinate with the global events calendar to align local activity with wider brand moments
• Develop and execute PR strategies to build local media coverage and drive footfall
• Build and maintain relationships with journalists, influencers, and local media outlets
• Draft press releases, media kits, and briefing documents
• Manage press visits, media days, and influencer previews
• Monitor press coverage and compile reporting on PR impact
• Act as the key point of contact for brand partners on event and PR matters

Requirements

• Proven experience in events management and/or PR, ideally within retail, hospitality, or experiential marketing
• Excellent project management skills, with the ability to juggle multiple events simultaneously
• Confident communicator, comfortable liaising with press, brand partners, and senior stakeholders
• Highly organised, proactive, and calm under pressure — especially around store opening timelines
• Passion for technology, lifestyle, and retail innovation
• Flexibility to work evenings and weekends around events as required