Responsibilities

• Consult with program staff and state agencies on online communications, including web content, social media, strategy, and paid advertising.
• Develop, approve, and manage social media and email campaign content, including scheduling and performance analysis.
• Maintain and update the New York State Social Media Style Guide while advising on best practices.
• Monitor state and federal news to inform digital content and strategy.
• Manage and update website content, ensuring accessibility and compliance.
• Test new digital tools, report issues, and collaborate with IT teams for improvements.
• Oversee the creation of multimedia assets, including graphics, photography, and video.
• Supervise and support content creation staff to ensure consistency and quality.

Requirements

• Seven years of experience in public relations, social media, and digital communications.
• Substitutions: A degree in Communications, English, Public Relations, Social Media, Digital Communications, or a similar degree may substitute for experience as follows:
• Associates degree: two years of required experience
• Bachelor’s degree: four years of required experience
• Master’s degree: five years of required experience
• Promotional: One year of experience as a Public Information Specialist 1 (Digital Content)

Preferred

• Ideal candidates are digital content strategists first, with strong expertise in social media management, proficiency in online communication tools, and adaptability to new technologies.