Responsibilities

• Identify opportunities to showcase the work of the Department to broad public audiences.
• Work with team managers to meet critical internal and external deadlines.
• Ensure timely and appropriate responses to media inquiries with an emphasis on transparency.
• Advise on strategies to make social media channels relevant and fresh to attract new audiences.
• Perform data analysis on social media metrics with the goal of increasing reach.
• Review all work from respective teams.
• Monitor all content creation for brand and messaging consistency.
• Oversee video and design content creation, ensuring accuracy and adherence to branding guidelines across a range of multimedia deliverables.
• Work in coordination with marketing staff on various projects to amplify initiatives internally and externally.
• Coach staff on performance improvement and support professional development.

Requirements

• Ten years of experience in public relations, social media, and digital communications, two years of which must have included program management or supervision of professional staff.
• Associate's, Bachelor’s, or Master’s degree in Communications, English, Public Relations, Social Media, Digital Communications, or a similar degree substitutes for two, four, or five years of experience.
• Must have a valid license to operate a motor vehicle in New York State and have a motor vehicle or otherwise demonstrate their capacity to meet the transportation needs of the position.

Preferred

• Ability to initiate and maintain relationships across a diverse set of stakeholders.
• Two or more years at the managerial level
• Demonstrated success in building and maintaining coalitions and relationships with both external and internal stakeholders.
• Effective written and oral communication and high degree of responsiveness.
• In-depth experience managing social media channels with an emphasis on metric-based decisions that directly led to growth.
• Ability to make strategic decisions and commit to a course of action.
• Experience working with an active principal relaying agency messaging to a variety of stakeholders including the media and members of government.

Benefits

• 13 paid holidays, 5 personal days, and a minimum of 13 vacation days per year
• Paid sick leave (CSEA and PEF employees- 13 days; M/C employees- 8 days plus free enrollment into the Income Protection Program for short-term and long-term disability coverage)
• Choice of several affordable and competitive health insurance plans
• Dental and vision insurance plans at no additional cost
• Membership in the NYS Employee’s Retirement System
• NYS Deferred Compensation Investment Plan
• Eligibility to apply for Public Service Loan Forgiveness (PSLF) (full-time employees)
• Eligibility to apply for tuition reimbursement for qualifying employees and courses
• Paid Parental Leave