Responsibilities

• Manage Official Social Platforms – Serve as the primary manager of App State Athletics’ official social media accounts (Instagram, Facebook, X, TikTok, YouTube and emerging platforms)
• Develop Department-Wide Strategy – Create and execute comprehensive, data-driven social media strategies that elevate the App State Athletics brand and support departmental goals
• Align Sport-Specific Messaging – Work with individual sport programs and internal units to ensure consistent, coordinated and brand-aligned messaging across all digital channels
• Monitor Trends and Adapt – Track platform trends, audience behavior and industry best practices to proactively adjust content strategy
• Lead Digital Campaigns – Plan and execute multi-platform campaigns designed to grow brand awareness, increase engagement and support revenue-generating initiatives
• Use Analytics for Decisions – Analyze performance metrics and produce regular reports to inform content decisions, optimize strategy, and support ticketing, sponsorship and marketing objectives.
• Engage Online Communities – Monitor, respond to, and engage with followers across platforms to foster a positive and active digital community
• Coordinate Cross-Department Content – Collaborate with marketing, sponsorships, ticketing, broadcast operations, development and other units to ensure cohesive and strategic content flow
• Produce High-Impact Content – Utilize video, photo and graphic editing tools to create compelling digital content that adheres to brand standards and resonates with target audiences
• Oversee Student Assistants – Supervise students who will assist with social & digital media campaigns, content creation and performance metrics analyses