Responsibilities

• Independently plans, drafts, and posts engaging content on CBP's official social media accounts, ensuring alignment with agency messaging.
• The specialist also conducts in-depth social media listening and analysis, providing data-driven insights to inform strategic decisions and improve CBP's social media approach.
• Typically duties include but not limited to: Independently planning, drafting, and publishing engaging content across official social media platforms to ensure alignment with agency messaging and enhance public understanding of CBP's mission, policies, and initiatives.
• Creating, producing, and editing high-quality digital content, including text, photography, video, and graphic design, while maintaining strict adherence to CBP brand guidelines.
• Conducting daily social media listening and data analysis to identify emerging trends, measure the effectiveness of outreach campaigns, and provide data-driven insights to inform strategic decisions.
• Collaborating with internal partners to address misinformation, manage potential issues, and present recommendations to management for strategic improvements to CBP's digital communication approach.

Requirements

• You must be a U.S. Citizen to apply for this position
• Males born after 12/31/1959 must be registered with Selective Service
• Primary U.S. residency for at least three of the last five years (additional details below)
• All pre-employment processes will be conducted in English
• You may be required to pass a background investigation
• CBP follows the DHS Drug-Free Workplace Plan for drug testing procedures
• As an employee of CBP, you will be joining a workforce that is dedicated to accomplishing our mission while maintaining the trust of our Nation by strictly adhering to all government ethics standards.
• Your conduct will be subject to the ethics rules applicable to all Executive Branch employees, and to CBP employees specifically, as well as the criminal conflict of interest statutes.
• Once you enter on duty, these rules include obtaining approval for outside employment or business activity, to ensure such employment or business activity is not prohibited and does not interfere or conflict with performance of your official duties.
• Please review further details via the following link.