Proposal & Content Manager

District of Columbia, USA (Hybrid)

Salary Not AvailableMid Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive strategic pursuit leadership for a law firm, shaping RFPs, pitches, and panels; coordinate cross-practice teams, and leverage AI tools to deliver compelling client-focused proposals.

  • Own high-stakes RFPs and cross-practice submissions.
  • Strong writing and storytelling to distill complex issues.
  • Proven ability to lead strategy and collaboration across the firm.

Job Description

Responsibilities

  • Lead RFPs and high-stakes pursuits : Take ownership of the firm’s most complex RFP responses, cross-practice pitches, and panel submissions, ensuring they are strategic, persuasive, and client-focused.
  • Craft compelling narratives : Develop executive summaries, case studies, team bios, and pursuit narratives that position McGuireWoods distinctively and speak directly to client priorities.
  • Shape strategy and execution : Define pursuit objectives, timelines, and win themes, guiding cross-practice teams with authority and clarity under tight deadlines.
  • Serve as a strategic advisor : Partner with lawyers and Marketing & Business Development leadership to shape competitive strategies for RFPs, pitches, and panel processes, including auctions.
  • Influence and collaborate across the firm : Build strong working relationships with partners, finance, and other stakeholders to integrate substantive expertise and client insights into winning materials.
  • Drive operational excellence : Standardize workflows, refine templates, and lead continuous improvement in the firm’s pursuit function.
  • Leverage technology and AI : Use platforms like Foundation and generative AI tools to streamline drafting, automate content, and accelerate the delivery of consistent, high-quality proposals.
  • RFP Platform Expertise: Demonstrates proficiency in managing and optimizing RFP platforms such as PERSUIT and Priori, with a focus on driving strategic outcomes and efficient responses.
  • Measure performance and outcomes : Track pursuit activity, win/loss data, and client feedback, turning insights into actionable strategies for department and firm leadership.
  • Maintain and elevate firm content : Lead the upkeep of proposal libraries, experience databases, and templates, ensuring the highest standards of quality and readiness.
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McGuireWoods LLP

3.8 Glassdoor

McGuireWoods, one of the world’s leading law firms, has earned the loyalty of its many longstanding clients with deep and broad legal experience; a passion for understanding their businesses and markets; innovative delivery of practical, business-minded solutions; and unmatched service. With 1,100 lawyers in 21 offices worldwide, McGuireWoods’ continuing success comes down to one simple fact: The firm listens to its clients. That’s the reason they consistently place McGuireWoods among a select group of elite firms in surveys such as BTI Consulting’s Client Service A-Team, an annual ranking derived from unprompted feedback by general counsel and top decision-makers at Fortune 1,000 companies. McGuireWoods has been singled out for excellence on BTI’s Client Service 30 list 18 times.Financial Times also repeatedly recognizes McGuireWoods as one of the most innovative law firms in North America.Follow @McGuireWoodsLLP on Twitter facebook.com/mcguirewoodsinstagram.com/mcguirewoods_llpPosts may include attorney advertising and aren’t legal advice/opinion. Prior successes ≠ future results.

USA
2.4K employees (37 in marketing)
75% recommend to a friend
89% CEO approval

Traffic Signals

Monthly Visitors
65.2K
Traffic Source Mix
Search
51.9%
Direct
42.9%
Referral
4.1%
Social
0.4%
Paid
0.5%

Headcount Trend

Current headcount: ~2.4K

Marketing Team

Marketing Team Size
31 (1% of company)
Median Career Experience
11 years
Median Tenure
3.8 years
Marketing Roles Posted (Last 30 Days)
1

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