Content Producer
Later
Boston, MA (Remote)
$80K/yr - $95K/yrIn-houseFull-timeMid level2+ years exp.
4 hrs ago
Proposal & Content Manager
USA (Hybrid)
$110K/yr – $167K/yrSenior Level5+ years expFull time
Posted 3 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Lead and coordinate complex law-firm RFPs and cross-practice pitches, shaping strategy and high-impact proposals.
- Own the full pursuit lifecycle, from RFP responses to panel submissions.
- Must-have: 5+ years of proposal writing experience, preferably in a law firm.
- Standout: Proficiency with platforms like PERSUIT/Priori and AI-enabled drafting.
Job Description
Responsibilities
- Lead RFPs and high-stakes pursuits: Take ownership of the firm’s most complex RFP responses, cross-practice pitches, and panel submissions, ensuring they are strategic, persuasive, and client-focused.
- Craft compelling narratives: Develop executive summaries, case studies, team bios, and pursuit narratives that position McGuireWoods distinctively and speak directly to client priorities.
- Shape strategy and execution: Define pursuit objectives, timelines, and win themes, guiding cross-practice teams with authority and clarity under tight deadlines.
- Serve as a strategic advisor: Partner with lawyers and Marketing & Business Development leadership to shape competitive strategies for RFPs, pitches, and panel processes, including auctions.
- Influence and collaborate across the firm: Build strong working relationships with partners, finance, and other stakeholders to integrate substantive expertise and client insights into winning materials.
- Drive operational excellence: Standardize workflows, refine templates, and lead continuous improvement in the firm’s pursuit function.
- Leverage technology and AI: Use platforms like Foundation and generative AI tools to streamline drafting, automate content, and accelerate the delivery of consistent, high-quality proposals.
- RFP Platform Expertise: Demonstrates proficiency in managing and optimizing RFP platforms such as PERSUIT and Priori, with a focus on driving strategic outcomes and efficient responses.
- Measure performance and outcomes: Track pursuit activity, win/loss data, and client feedback, turning insights into actionable strategies for department and firm leadership.
- Maintain and elevate firm content: Lead the upkeep of proposal libraries, experience databases, and templates, ensuring the highest standards of quality and readiness.
Requirements
- 5+ years of experience writing in a proposal environment; law firm marketing experience preferred
- Bachelor's degree or higher; degree in Journalism, Marketing, Communications, English or similar field of study preferred
- Extensive experience with dataset/content management tools
- Very strong writing, editing and communication skills
- Ability to meet deadlines managing multiple tasks
- Strong attention to detail
- Proficiency in Microsoft and Google applications a plus
- A pursuits professional with 5+ years of experience managing complex proposals in a law firm or professional services environment
- A persuasive communicator and storyteller who can distill technical legal and business issues into client-centered, compelling narratives
- Experienced in the full pursuit lifecycle, including competitive RFPs, cross-practice submissions, and global panel processes
Preferred
- Experience with innovative technology platforms and AI tools
- Collaborative, resilient, and able to thrive in a fast-paced, high-stakes environment (already implied in requirements)
Benefits
- Excellent benefits
- Hybrid remote option allowing flexibility and work-life balance
McGuireWoods LLP
3.8 Glassdoor
McGuireWoods, one of the world’s leading law firms, has earned the loyalty of its many longstanding clients with deep and broad legal experience; a passion for understanding their businesses and markets; innovative delivery of practical, business-minded solutions; and unmatched service. With 1,100 lawyers in 21 offices worldwide, McGuireWoods’ continuing success comes down to one simple fact: The firm listens to its clients. That’s the reason they consistently place McGuireWoods among a select group of elite firms in surveys such as BTI Consulting’s Client Service A-Team, an annual ranking derived from unprompted feedback by general counsel and top decision-makers at Fortune 1,000 companies. McGuireWoods has been singled out for excellence on BTI’s Client Service 30 list 18 times.Financial Times also repeatedly recognizes McGuireWoods as one of the most innovative law firms in North America.Follow @McGuireWoodsLLP on Twitter facebook.com/mcguirewoodsinstagram.com/mcguirewoods_llpPosts may include attorney advertising and aren’t legal advice/opinion. Prior successes ≠ future results.
Traffic Signals
Monthly Visitors
65.2K
Traffic Source Mix
Search
51.9%
Direct
42.9%
Referral
4.1%
Social
0.4%
Paid
0.5%
Headcount Trend
Current headcount: ~2.4K
Marketing Team
Marketing Team Size
31 (1% of company)
Median Career Experience
11 years
Median Tenure
3.8 years
Marketing Roles Posted (Last 30 Days)
1
