Property Marketing Specialist

POSITION: Property Marketing Specialist

JOB SUMMARY: The Property Marketing Special is a client-facing role responsible for executing and managing comprehensive marketing strategies for a portfolio of properties. This role combines account management, copywriting, social media and reputation management, and media planning to drive property performance. The Specialist serves as a primary point of contact for property owners and internal stakeholders, ensuring seamless onboarding/offboarding, clear communication, and measurable marketing outcomes.

EXPECTATION FOR ALL EMPLOYEES:

• Supports the organization's mission and values by exhibiting the following behaviors: excellence and competence, collaboration, innovation, commitment, accountability, and ownership.
• To thrive in this role, you should have a passion to learn and grow and be able to work well and inspire other team members.

JOB RESPONSIBILITIES:

Property Marketing:

• Provides a smooth onboarding and offboarding processes for properties, ensuring the accurate transfer of all marketing assets.
• Coordinates changes with Property Management / Ownership for asset takeovers.
• Serves as the primary contact for Property Marketing needs.
• Builds out and manages assigned properties in RentCafe platform.

Communication Management:

• Demonstrates a proactive approach to identifying opportunities and challenges within the property marketing landscape, taking initiative to drive continuous improvement across all campaigns and channels.
• Analyzes and interprets marketing performance data, translating insights into clear, actionable reports for senior stakeholders and recommending evidence-based strategies to optimize results and support wider business objectives.
• Directs the launch, maintenance, and optimization of listings on Internet Listing Services (Apartments.com, Zillow, etc.)and other vendors / contractors as needed.
• Disseminates information from the Marketing Strategic plan to various partners.
• Demonstrates a proactive approach to identifying opportunities and challenges within the property marketing landscape, taking initiative to drive continuous improvement across all campaigns and channels.
• Analyzes and interprets marketing performance data, translating insights into clear, actionable reports for senior stakeholders and recommending evidence-based strategies to optimize results and support wider business objectives.

Integration with Marketing Team:

• Ensures consistency between team members through the use of a project management tool and CRM software.
• Collaborates with the Marketing Team for seamless coordination and owns various responsibilities with the Team.
• Curates engaging content for property and company social media accounts.

Reputation:

• Implements strategies for maintaining a positive online reputation.
• Conducts lead flow testing to enhance property marketing strategies.
• Optimizes lead management for improved property performance.

QUALIFICATIONS:

• At least 2-4 years of Marketing experience, Property Marketing preferred
• Bachelor’s degree in Marketing, Art, Communications, or other relevant area (years of experience in lieu)
• Demonstrated knowledge of Marketing processes and requirements
• Excellent communication skills both verbal and written
• Proficient in Canva and Photoshop; preferred experience working in Zoho or similar CRM platforms.
• Well-developed organizational skills and attention to detail; ability to prioritize work effectively and adjust to multiple demands
• Self-starter with high initiative, and a focus on collaboration
• Ability to maintain a positive approach to work challenges and seeks out process improvements

AVAILABILITY AND WORK HOURS:

• Typically works in an office setting during regular business hours, although may work evenings or weekends if necessary.
• Ability to access emails on weekends and be available to resolve issues as needed.

PHYSICAL REQUIREMENTS:

• Ability to remain in a stationary (standing and/or seated) position for extended periods.
• Ability to operate machinery and/or equipment that requires the constant use of hands/fingers/wrists.
• Ability to spend more than half the time viewing computer monitors.