Property Manager – Pre-Lease, Marketing & Leasing (Gainesville, FL)

USA (On-site)

Salary Not AvailableFull time

Posted 2 months ago

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Job Description

Location: Gainesville, Florida

Employment Type: Full-Time, On-Site

Project: ALMA at Archer Place - Student Housing Apartments

About the Role

We are seeking an experienced Property Manager with strong pre-leasing, marketing, and on-the-ground leasing expertise to lead operations for our new student housing development in Gainesville.

This role is ideal for someone currently working in student housing or multifamily management who thrives in fast-paced lease-up environments.

The ideal candidate understands the Gainesville/UF market, knows how to drive leasing velocity, and can manage both day-to-day operations and larger strategic initiatives as the project grows from Phase 1 to Phase 2.

Key ResponsibilitiesPre-Leasing & Leasing (Primary Focus)
  • Develop and execute the pre-lease strategy for Phase 1 (55 beds) and Phase 2 (504 beds).
  • Oversee all leasing activities: tours, follow-ups, lead tracking, conversion reporting.
  • Build relationships with UF organizations, local businesses, and student groups to generate leasing traffic.
  • Manage leasing agents and coordinate staffing during peak seasons.
  • Maintain CRM/lead databases and ensure accurate reporting
Marketing & Outreach
  • Implement local marketing campaigns tailored to the Gainesville student demographic.
  • Coordinate with ownership/marketing team on digital campaigns, events, signage, promotions, and referral programs.
  • Identify and manage partnerships with local influencers, student ambassadors, and campus organizations.
  • Track KPIs to optimize leasing performance and marketing spend.
Property Operations
  • Serve as the on-site representative for ownership.
  • Manage daily operations, resident communication, and service needs.
  • Oversee vendors, maintenance coordination, and building readiness prior to opening.
  • Develop procedures and standards for move-in, inspections, and resident satisfaction.
Required Qualifications
  • 2+ years of experience in property management, student housing, or multifamily leasing.
  • Proven success in lease-ups or pre-leasing campaigns.
  • Strong knowledge of the Gainesville student housing market.
  • Excellent communication and sales skills.
  • Ability to work independently with a high level of accountability.
  • Familiarity with property management systems (Yardi, RealPage, Entrata, etc.) is a plus.
Preferred Experience
  • Previous leasing or management role at a student housing community near UF.
  • Experience building a lease-up pipeline from zero to stabilization.
  • Background coordinating local marketing and campus engagement programs.
Compensation

Competitive salary + performance-based incentives.

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BAI Capital

BAI Capital is a leading venture capital fund in China. Since 2008, the team of BAI Capital has invested in more than 200 portfolios, including 18+ IPOs and 40+ unicorns. BAI Capital has two main focuses: China-based global companies and China’s structural transformation. BAI Capital seeks to partner with and empower outstanding Chinese companies and entrepreneurs that can leverage the multiplier effect of China’s technology, talent, and supply chain advantages and to expand globally in consumer retail and services, fintech, media and content innovation, Web3 and metaverse. On the other hand, at the turning point of China’s structural transformation, the fund will also seize major cross-cycle disruption opportunities in frontier and infra tech, electric vehicles and autonomous driving, and industrial upgrade driven by enterprise software development.The investor base for BAI Capital includes institutional investors such as sovereign wealth funds, large insurance companies, internet giants and fund of funds globally, as well as Bertelsmann. BAI Capital has its background from Bertelsmann Asia Investments, part of the Bertelsmann Group. Bertelsmann is a media, services and education corporation that operates in about 50 countries and has 130,000 employees around the world. It aspires to achieve climate neutrality by 2030. BAI Capital will continue to empower portfolio companies with its China expertise and Bertelsmann's vast European and global network, bringing together global resources and perspectives to assist the development of its portfolios.

Founded in 2008
Beijing, CHN
38 employees (4 in marketing)