Promotional Products Marketing Specialist

Responsibilities

• Develop and coordinate marketing campaigns promoting customized promotional products, branded merchandise, corporate gifts, apparel, and business marketing solutions.
• Create compelling product descriptions, promotional copy, email content, social media posts, and other marketing materials that communicate product benefits and encourage customer engagement.
• Support digital marketing initiatives designed to increase brand awareness, attract prospective business customers, and generate qualified leads for promotional product sales.
• Assist with planning seasonal promotions, customer appreciation campaigns, trade show marketing initiatives, employee recognition programs, and corporate gifting campaigns.
• Research promotional product trends, competitor offerings, customer preferences, and emerging merchandise categories to identify relevant marketing opportunities.
• Maintain accurate product information, marketing content, promotional materials, and digital assets across the company's website and other approved marketing channels.
• Collaborate with sales and customer service teams to develop product presentations, campaign materials, customer communications, and promotional recommendations that support business development.
• Assist with email marketing campaigns by organizing audience lists, preparing content, coordinating campaign schedules, and monitoring engagement metrics.
• Support social media marketing by preparing content calendars, developing product-focused posts, highlighting promotional merchandise, and maintaining consistent brand messaging.
• Coordinate with graphic designers, suppliers, and internal stakeholders to ensure marketing materials accurately represent product specifications, customization options, and branding requirements.

Requirements

• Bachelor's degree in Marketing, Advertising, Communications, Business Administration, or a related field preferred; relevant education, coursework, or practical experience may also be considered.
• Approximately 1–3 years of experience in marketing, digital marketing, advertising, content creation, promotional products, or a related role preferred.
• Understanding of marketing fundamentals, brand awareness, customer engagement, and business-to-business marketing practices.
• Experience creating marketing content, product descriptions, promotional copy, social media posts, email campaigns, or related marketing materials.
• Familiarity with digital marketing channels, including social media, email marketing, websites, and online promotional campaigns.
• Strong written communication skills and the ability to present product features and benefits in clear, engaging, customer-focused language.
• Excellent organizational skills, attention to detail, and the ability to manage multiple assignments and deadlines.
• Ability to research customer needs, promotional product trends, competitor activities, and potential marketing opportunities.
• Working knowledge of Microsoft Office or Google Workspace for preparing marketing documents, organizing information, and supporting reporting activities.
• Familiarity with Canva, Adobe Creative Suite, email marketing platforms, content management systems, or marketing analytics tools is an advantage.

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance