Responsibilities

• Assist the Director, Digital Marketing & Email Automation with email strategy and execution for internal stakeholder campaigns and events based on audience and objectives.
• Become proficient within Marketo email platform for VUMC Development, including building emails within the Marketo workspace and pulling campaign performance reports.
• Collaborate with Community & Corporate Relations team to support upcoming fundraising campaigns and events across digital platforms, utilizing social media, online giving and email strategy.
• Assist the direct response team with email builds for integrated fundraising campaigns contributing to the bottom-line revenue numbers for Digital and Direct Marketing efforts.
• Update online giving pages hosted on Classy.org for campaigns across the department
• Collaborate with Associate Director, Digital Marketing & Fundraising Strategy on social media strategy for Development department. Assist with monthly posting schedule, curating and repurposing content, and reporting on performance analytics.
• Act as a member of a cross functional team of development and marketing professionals to ensure effective and appropriate integration of content, communications deliverables, and donor outreach
• Collaboration with colleagues to create and execute an annual operating plan with personal responsibility for a set of tactics and goals.
• Other duties as assigned.

Requirements

• Bachelor's Degree (or equivalent experience) (Required)
• 2 years experience (Required)
• Email marketing experience is a must.

Preferred

• Knowledge of digital platforms (email marketing, automation, peer-to-peer giving, website design, social media, html code) is preferred.
• Adobe Marketo Engage experience preferred.
• Strong project management skills and ability to work on multiple campaigns and projects at once under tight deadlines.