Responsibilities

• Act as the primary U.S. point of contact between Global Marketing and local stakeholders
• Orchestrate 360° campaign execution across retail, digital, brand, and creative teams
• Drive alignment, prioritization, and execution across multiple workstreams
• Track risks, dependencies, and timelines to ensure strong execution
• Build and maintain a U.S. marketing calendar aligned to global frameworks while adapting to local business needs and performance insights
• Identify and support development of U.S.-specific, U.S.-focused, and always-on campaigns
• Apply structured frameworks (e.g., Big Rock methodology) to prioritize moments, campaigns, and investments
• Project manager the development of campaign concepts, briefs, and localized asset production in partnership with global and agency teams
• Oversee delivery of marketing assets across in-store and digital channels
• Ensure all outputs meet brand standards and reflect strong U.S. cultural relevance

Requirements

• Degree in Communication, Marketing, or related field (or equivalent experience)
• Proven ability to manage multiple projects in both digital and traditional channels
• Strong leadership and stakeholder management skills
• Analytical and results-driven, with experience using KPIs to track project impact
• Fluent in English and local language(s)
• Minimum 7 years of experience in project management within marketing or communications
• Experience managing agencies and creative talent

Benefits

• We value diverse backgrounds, including but not limited to race, ethnicity, gender, age, religion, sexual orientation, and disability
• We pride ourselves on being a values-driven organization, guided by our 7 unique values that have been part of our success story for over 75 years
• You’ll have access to our Colleague Resource Groups (CRGs) to find community and networking opportunities among colleagues
• We are an inclusive company where you’re encouraged to be yourself at work
• You will have access to a large global talent community, where career growth and aspirations have no limits
• We believe in supporting your overall wellbeing and offer comprehensive benefits inclusive of health insurance, wellness and family support programs, company match 401k, paid leave programs, and paid time off, including a community day to serve your local community
• You’ll be able to express your personal style with our employee discount at H&M, & Other Stories, and COS