Programmatic Trader

New York, USA (On-site)

Salary Not AvailableFull time

Posted 3 months ago

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Job Description

About the Role

We are looking for a Programmatic Trader to manage and optimize digital media campaigns across Surfside’s platform and partner ecosystem. This role will be responsible for the execution, monitoring, and optimization of campaigns across a variety of channels including CTV, display, native, audio, online video, digital out-of-home, rich media, social, and search.

You will work cross-functionally with Sales Strategy, Client Success, and Product teams to ensure campaigns launch smoothly, perform effectively, and deliver strong results for clients.

Responsibilities

  • Lead campaign trafficking and setup processes in collaboration with Sales, Account Management, and Analytics teams
  • Build, traffic, troubleshoot, and optimize digital campaigns across Surfside’s technology stack
  • Monitor and manage day-to-day campaign performance across programmatic channels including CTV, display, mobile, OLV, audio, DOOH, and native
  • Analyze campaign performance data and make optimization recommendations to improve KPIs such as CTR, CPA, ROAS, and conversions
  • Provide insights and strategic guidance to Client Success and Account Management teams
  • Identify and resolve issues related to campaign delivery, pacing, targeting, or creative assets
  • Ensure creatives comply with publisher specifications, platform requirements, and advertising policies
  • Work with the Supply team to implement and manage programmatic deals and marketplace integrations
  • Develop and implement new optimization strategies, automation, or models to improve campaign performance and contribute to Surfside’s proprietary technology and IP
  • Understand how multi-channel media performance contributes to the overall customer journey and attribution strategy for each client account
  • Work closely with the Product team to provide campaign insights and trader feedback that help drive DSP innovation, feature development, and platform advancements
  • Identify operational inefficiencies and recommend improvements to campaign workflows and processes

About You

  • BA/BS degree or equivalent experience
  • 2+ years of experience in programmatic trading, ad operations, campaign management, or digital media trafficking
  • Strong proficiency in Microsoft Excel / Google Sheets for campaign analysis and reporting
  • Experience managing campaigns across multiple digital channels and formats, including programmatic, video, mobile, and rich media
  • Familiarity with 3rd-party ad servers and DSPs, as well as trafficking workflows
  • Deep understanding of digital advertising metrics and terminology (impressions, CPM, CTR, conversions, CPA, ROAS, viewability, etc.)
  • Experience with ad verification and viewability platforms (IAS, DoubleVerify, MOAT, etc.) preferred
  • Knowledge of HTML, JavaScript, and ad tag structures is a plus
  • Strong attention to detail with the ability to manage multiple campaigns and deadlines simultaneously
  • Experience working with media vendors and platform partners is a plus
  • Excellent written and verbal communication skills
  • Highly organized, self-motivated, and able to work both independently and collaboratively in a fast-paced environment
Surfside logo

Surfside

Surfside is a technology company providing the infrastructure, APIs, and software that businesses need to build custom ad platforms for personalized commerce, sponsored ads and full funnel media campaigns.We help retailers unlock new value to personalize, grow, and monetize their customer experiences while empowering brands and advertisers with a new performance channel to reach high-intent consumers when and where they purchase.

Founded in 2018
New York, New York, USA
121 employees (24 in marketing)