Responsibilities

• Be an “expert” on all Trade Desk offerings and opportunities including: all ad units, targeting options/providers and inventory sources
• Be comfortable operating within various DSP platforms, understanding their core functionalities, ad offerings, differences from other DSPs, targeting capabilities, and inventory sources
• Fully executes multiple clients’ media plans from trafficking to technical troubleshooting to optimization to management
• Collaborate with cross-channel teams (Search, Social, Analytics, Creative) to ensure programmatic media aligns with broader marketing strategies and business objectives
• Leads weekly/bi-weekly client calls to discuss account performance, interpretation of data, and action plans based on findings
• Ensure quality control of campaigns, implementing and adhering to a rigorous QA process
• Once campaigns are live, optimize performance based on agreed-upon key performance indicators
• Maintains a positive working relationship with client while clearly communicating the value of overall programmatic efforts
• Identifies and presents new opportunities and areas for growth to client to improve their media programs and generate upsell opportunities
• Reviews all reporting metrics comprehensively, analyzes and identifies performance drivers, and communicates account health through data storytelling and impactful insights

Requirements

• 1.5+ years of client-facing experience within programmatic media
• Must have experience managing budgets upwards of $1MM/month
• Hands on experience in DSPs, including but not limited to campaign planning, trafficking, development, execution, and optimization
• Experience with ad server technology, preferably Campaign Manager 360
• Demonstrated history of optimizing campaigns to KPIs such as ROAS and CPA, CPC, CTR, etc.
• Knowledge of remarketing and advanced targeting tactics, including dynamic creative, CRM, site retargeting, search retargeting, keyword contextual, affinity, lookalikes, etc.
• In depth knowledge of Microsoft Excel, PowerPoint, and Data Analytics tools
• Demonstrated analytical mindset and skills
• An eagerness for career progression in AdTech
• Excellent interpersonal skills, including both written and verbal communication; comfortable talking on the phone, emailing, and seeking answers to questions in a timely manner