Responsibilities

• Campaign Optimization Leadership — Oversee programmatic campaign optimizations and management; identify performance trends to inform individual campaign and portfolio-wide optimizations.
• Trader & Supervisor Support — Support Programmatic Traders and Supervisors via consistent collaboration to ensure campaign success, applying a deep understanding of data analysis and programmatic advertising.
• Performance Monitoring & Analytics — Monitor and analyze campaign performance using data and analytics to measure the effectiveness of programmatic strategies and make data-driven decisions that return maximum performance; lead analytics reporting with optimizations made, additional insights and the context of those insights.
• Cross Platform QA — Leverage multiple DSPs and analytics platforms (e.g., Google Tag Manager, Google Analytics, Campaign Manager) to ensure setup and tracking is accurate. Lead discrepancy investigations and root-cause analysis across platforms.
• Data & Identity Strategy — Apply knowledge and experience around identity resolution and data onboarding to support compliant, privacy-safe audience activation.
• Advanced Data Analysis — Use advanced SQL knowledge to query, analyze and interpret large data sets in support of campaign and portfolio optimization decisions.
• Client Communication — Serve as a programmatic point of contact for clients, translating technical nuance into business language.
• Mentorship — Mentor junior team members to build their programmatic trading acumen.
• Documentation & Process Standardization — Maintain detailed documentation of tagging instructions, implementation status, QA results and technical workflows to ensure transparency for internal teams and clients.
• Regulatory & Compliance — Ensure tagging, pixel implementation and data collection/onboarding practices comply with HIPAA, FDA/OPDP guidance and platform-specific healthcare advertising policies; safeguard against inadvertent collection of protected health information (PHI) in campaign tracking.

Requirements

• Bachelor's degree or equivalent education plus professional experience required.
• 3+ years of hands-on-keyboard DSP experience.
• Advanced SQL knowledge.
• Experience with Google tools such as Google Tag Manager, Google Analytics, Campaign Manager, etc.
• Deep understanding of data analysis and programmatic advertising fundamentals.
• Knowledge and experience around identity resolution and data onboarding.
• Experience with pixel and tag implementation, QA and discrepancy troubleshooting.
• Ability to identify performance trends and translate them into individual campaign and portfolio-wide optimizations.
• Ability to translate technical nuance into clear business language for clients and internal teams.
• Working knowledge of HIPAA and data-privacy considerations as they relate to HCP and DTC/patient data collection and tracking.

Preferred

• Prior experience within a pharmaceutical or healthcare marketing agency.
• Experience with healthcare-specific DSPs and data partners (e.g., DeepIntent, Doceree, PulsePoint).
• Familiarity with identity resolution and data-onboarding platforms (e.g., LiveRamp, clean rooms, CDPs).
• Experience evaluating and onboarding new ad tech and data partners, including building testing frameworks for new integrations.
• Relevant platform certifications (e.g., The Trade Desk EDGE Academy, Google DV360/CM360, Google Analytics/GA4, IAB/programmatic certifications).
• Experience with third-party verification tools (e.g., DoubleVerify, IAS, MOAT).
• Familiarity with privacy-safe measurement alternatives (e.g., Privacy Sandbox, Unified ID 2.0, clean-room approaches).