PROGRAMMATIC MEDIA BUYER - SETUP (REMOTE) - GDM (GRAY MEDIA GROUP)

Douglas County, NE (Remote)

$44K/yr – $55K/yrMid Level5+ years expFull time

Posted 2 hrs ago

Job Summary

Own the programmatic buy-side role across multiple markets, driving pacing, KPI attainment, and optimization while guiding QA, training, and cross-team collaboration.

  • Lead performance optimization and budget strategy across assigned markets.
  • Collaborate on training and documentation to support Ad Ops and Sales teams.

Job Description

Responsibilities

  • Displays advanced knowledge of DSP platforms and features. TTD experience preferred.
  • Effectively monitor pacing and performance for assigned markets, ensuring campaign KPIs and benchmarks are met within budget requirements
  • Suggest optimization and budget strategies according to key performance indicators and internal reporting.
  • Constantly monitor and manage programmatic build/revision/QA/Comments queue. While prioritizing Premier clients, expected to help with all stages of queues, including builds when needed.
  • Expected to have minimal errors on basic build setups
  • Helps team members with troubleshooting and communication
  • Actively participates in team meetings and Slack conversations.
  • Displays excellent internal and external communication skills and is effective in helping clients and internal stakeholders understand processes and performance.
  • Actively contributes to the development of training documents and new hire trainings for both Ad Ops and Sales teams.
  • Other Duties as assigned

Requirements

  • 3-5 years in buy-side programmatic digital marketing experience, including daily work in a DSP.
  • Excel power user (pivot tables, VLOOKUP, INDEX MATCH, charts, etc
  • Experience with Google Analytics, pixel creation and implementation, and Google Tag Manager.
  • Data visualization and first-party data activation experience.
  • Team Player
  • Thrives in a high-volume, fast-paced environment
  • Ability to meet multiple deadlines in a deadline-driven environment
  • Handles change easily.

Benefits

  • Comprehensive Medical(Rx), Dental and Vision Coverage
  • Health Savings Account with Company contributions
  • Flexible Spending Account
  • Employer-paid life and disability benefits
  • Paid parental leave benefits
  • Adoption and Surrogacy Benefits
  • 401(k) Plan, including matching and profit-sharing contributions
  • Employee Assistance Program
  • Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage
  • Paid Time Off, including Relocation PTO
Telemundo Atlanta | WKTB logo

Telemundo Atlanta | WKTB

Telemundo Atlanta is a premier Spanish-language television station providing award-winning local news and programming. Telemundo Atlanta is available to the Atlanta DMA on a million watts full power over-the-air signal on channel 47.1. Additionally, Telemundo Atlanta is available on Comcast/Xfinity, AT&T UVerse, Dish Network, Charter and Google Fiber in both SD and HD.Telemundo Atlanta has received 28 Emmy® Awards since 2012, including the top honor of Station Excellence in 2013, 2014, 2016 and 2017 and News Excellence in 2017. Telemundo Atlanta is the first and only Spanish-language television station to receive the coveted Overall Station Excellence recognition in Georgia. Telemundo Atlanta produces essential daily local news, which can also be accessed over our website www.telemundoatlanta.com and mobile application. Telemundo Atlanta has more digital engagement than any other Spanish language TV station in Georgia with nearly 700% more Facebook followers than our closest competition.

Founded in 2009
Duluth, Georgia, USA
62 employees (40 in marketing)

Salaries

Posted range

$44K/yr – $55K/yr

Taken straight from the job posting.

See all Telemundo Atlanta | WKTB salaries

Marketing Team

Marketing Team Size
33 (53% of company)
Median Tenure
2.5 years
Marketing Roles Posted (Last 30 Days)
2

Traffic Signals

Monthly Visitors
40.4K
Traffic Source Mix
Search
49.4%
Direct
31.1%
Referral
6.7%
Social
11.6%
Paid
1.1%

Headcount Trend

Current headcount: ~62
Telemundo Atlanta | WKTB logo

PROGRAMMATIC MEDIA BUYER - SETUP (REMOTE) - GDM (GRAY MEDIA GROUP)

Telemundo Atlanta | WKTB · Douglas County, NE · Remote