Senior Manager, Programmatic
Real Chemistry
Chicago, IL (Remote)
$80K/yr - $95K/yrAgencyFull-timeSenior level4+ years exp.
2 days ago
Programmatic Media Buyer
Chicago, IL (Remote)
$93K/yr – $114K/yrMid Level3+ years expFull time
Posted 4 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own end-to-end programmatic DV360 video campaigns across CTV/OLV with audience-first targeting and value-based optimization to drive downstream business value.
- DV360 Ownership: Plan, build and optimize video campaigns across CTV/OLV with end-to-end lifecycle management.
- Audience and data: Activate first-party data and third-party/Google data via clean room and identity solutions to enable targeting in signal-loss environments.
- Measurement and value: Run incrementality tests with MMM and connect to downstream value, while applying SPO, PMP/guaranteed deals, and optimization to improve ROI.
Job Description
Own end-to-end programmatic DV360 video campaigns across CTV/OLV with audience-first targeting and value-based optimization to drive downstream business value.
- DV360 Ownership: Plan, build and optimize video campaigns across CTV/OLV with end-to-end lifecycle management.
- Audience and data: Activate first-party data and third-party/Google data via clean room and identity solutions to enable targeting in signal-loss environments.
- Measurement and value: Run incrementality tests with MMM and connect to downstream value, while applying SPO, PMP/guaranteed deals, and optimization to improve ROI.
Cars Commerce
Cars Commerce is an audience-driven technology company empowering automotive that simplifies everything about buying and selling cars. The Cars Commerce platform includes the flagship automotive marketplace and dealer reputation site Cars.com, innovative digital marketing technology and services from Dealer Inspire, industry-leading trade-in and appraisal technology from AccuTrade, an exclusive in-market media network, and powerful and predictive AI technologies that enable more efficient and profitable retail operations. Cars Commerce is the essential partner to stay one step ahead in automotive.
