Responsibilities

• Inform strategy/planning and own execution for clients’ programmatic advertising campaigns across retail media platforms (e.g., Amazon DSP, Walmart DSP, The Trade Desk)
• Build, maintain, and report on programmatic campaigns aligned to client goals and full-funnel retail objectives (awareness, consideration, conversion)
• Optimize and maintain campaigns, including analyzing performance data to inform strategic and tactical changes (audiences, inventory, bidding, creative, and pacing)
• Leverage retailer analytics tools (e.g., Amazon Marketing Cloud, platform reporting, clean rooms) to generate insights and improve campaign performance
• Collaborate across internal account teams (search, shopper marketing, sales), external client teams, and media/platform partners to maximize performance
• Support audience strategy development, including activation of first-party, third-party, and retailer audience segments
• Contribute to media planning, budget pacing, and in-flight optimizations with a commerce-first mindset
• Guide clients and internal teams through clear and concise communication, both written and verbal
• Apply strategic thinking, adaptability, and data-driven analysis to identify opportunities and deliver optimized results
• Send weekly reporting to both client and Harvest Group account team, including analysis and insights on prior week’s performance and campaign progress

Requirements

• 1-3 years' experience managing programmatic and/or retail media campaigns, including hands-on DSP execution (e.g., Amazon DSP, Walmart DSP, The Trade Desk)
• Strong emphasis on analyzing data and drawing actionable insights, translating findings into clear recommendations for stakeholders
• Strategic thinker capable of using data to inform and refine campaign execution across the funnel
• Experience executing campaigns end-to-end, including setup, audience targeting, optimization, and reporting
• Familiarity with retail media networks (e.g., Amazon, Walmart, Target, Kroger, Instacart, Criteo)
• Exposure to advanced measurement tools or clean rooms (e.g., AMC, TTD measurement tools) is a plus
• Understanding of retail media KPIs such as ROAS, TACoS, new-to-brand, and incrementality
• Self-starter with a drive to innovate and continuously improve processes and performance
• Experience managing multiple stakeholders and collaborating across cross-functional teams
• Ability to take ownership and work autonomously with minimal supervision

Benefits

• Our robust benefits package was created to help support employees physically, financially, and emotionally through life’s big milestones and in your everyday life. Benefits include but are not limited to Medical, Dental, Vision, 401K, PTO, Charitable Gift Matching Program, Volunteer Hours, and more!