Program Manager, Communications & PR

USA (On-site)

$71K/yr - $112K/yr (Est.)Senior Level5+ years expFull time

Posted 5 months ago

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Job Summary

The role leads media relations, executive communications, and crisis management for the healthcare organization, guiding external PR, press materials, and storytelling. It requires building media relationships, supervising a communications team, and providing strategic counsel to senior leaders. A Bachelor’s degree and multiple years of PR and crisis experience are expected.

Job Description

Responsibilities

  • Media Relations & Public Relations - Serve as the primary liaison with external PR agencies, overseeing agency-led outreach to ensure alignment with organizational strategy, messaging, and priorities
  • Media Relations & Public Relations - Lead the development, review, and execution of press releases, media statements, and announcements related to clinical programs, quality outcomes, leadership updates, and organizational milestones
  • Media Relations & Public Relations - Build and maintain relationships with local, regional, and national media outlets, including healthcare trade publications
  • Media Relations & Public Relations - Track media coverage, maintain media lists, and report on earned media performance and trends
  • Media Relations & Public Relations - Support proactive storytelling to highlight patient care excellence, innovation, workforce achievements, and community impact
  • Team Leadership - Builds and leads a superior team by selecting, developing, and evaluating personnel to ensure the efficient operation of the Communication and Public Relations function/process.
  • Executive & Leadership Communications - Draft and refine executive talking points, briefing materials, speeches, presentations, and Q&A documents for public appearances and media engagements
  • Executive & Leadership Communications - Support executives and clinical leaders in preparation for interviews, panels, conferences, and community events
  • Executive & Leadership Communications - Provide strategic counsel to senior leaders on communications approach, messaging, and stakeholder considerations
  • Crisis & Issues Management - Support the development and execution of crisis communications plans in coordination with legal, compliance, and clinical leadership

Requirements

  • Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or a related field preferred
  • Minimum of five years of progressive experience in communications, public relations, or media relations; healthcare or mission-driven organization experience required
  • Minimum of two years supervisory experience, required
  • Proven ability to write, edit, and tailor content for diverse audiences, including press releases, executive communications, talking points, speeches, announcements, digital content, and thought leadership
  • Demonstrated success in media relations, including pitching stories, securing earned media, and managing reporter relationships
  • Experience supporting or leading crisis communications, including rapid response, message coordination, and executive advisement
  • Strong project management skills with the ability to manage multiple priorities, timelines, and approvals in a fast-paced healthcare environment
  • Collaborative, detail-oriented, and comfortable working across departments such as clinical operations, HR, legal, compliance, and executive leadership
  • Knowledge of healthcare systems, patient-facing services, regulatory considerations (e.g., HIPAA), and community health issues preferred

Preferred

  • Bachelor’s degree preferred
  • Knowledge of healthcare systems, patient-facing services, regulatory considerations (e.g., HIPAA), and community health issues preferred
Mary Washington Healthcare logo

Mary Washington Healthcare

3.2 Glassdoor

From our humble roots, Mary Washington Healthcare is an award-winning, non-profit healthcare system in Fredericksburg, Virginia that has grown with its community in the past 125+ years. Today, we are made up of two hospitals, four emergency departments, and over 80 outpatient healthcare facilities and wellness services. Community leaders volunteer on our Board of Trustees in order to guide the continued growth and direction of our healthcare system.Interested in joining our team? Visit https://mwhccareers.com to search jobs, or email mwhc.recruitment@mwhc.com.

Fredericksburg, Virginia, USA
2.9K employees (20 in marketing)
51% recommend to a friend
33% CEO approval

Traffic Signals

Monthly Visitors
53K
Monthly Google Ads Budget
$38
Traffic Source Mix
Search
56%
Direct
36.7%
Referral
6.6%
Social
0.4%
Paid
0.3%

Headcount Trend

Current headcount: ~2.9K

Marketing Team

Marketing Team Size
18 (1% of company)

Funding

Total Funding
$3.6M
Last Raise
$3.6M
Series Unknown, 12 years ago

Funding History

  • Sep 2013
    Series Unknown • $3.6M

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