Responsibilities

• Partner with product marketing managers (PMMs) in campaign ideation and intake document formulation
• Collaborate with PMMs during the campaign ideation stage, gather technical requirements, confirm feasibility of ideated campaign features, define potential execution timeline and the intricacies of email personalization and complex logic
• Provide strategic input on growth best practices, segmentation, and user journey optimization to help achieve campaign business goals
• Act as a consultative partner, advising PMMs on how to translate business objectives into effective owned channel (i.e. email) strategies
• Guide the PMM through the Campaign Requirement Document creation, ensure the intake documents are completed and comprehensive for the production team
• Project manage campaign development and deployment
• Kick off and strategically manage campaign development with offshore production team, provide guidance and answers to production team during the production process, manage production timelines
• Prepare work orders for the production team and create project estimations for the PMM, managing the approval process for these estimates
• Coordinate with Data Specialists to ensure that data requirements and inputs are fully aligned with HTML development and production process, as well as be a strategic partner between Data Specialists and offshore production team
• Conduct thorough quality assurance (QA) reviews on all deliverables against client specifications before releasing to the PMM

Requirements

• Overall 5+ years of experience in project management roles, coordinating projects across multiple organizations/cross functional teams
• Complex Email Campaign Management: 2-3 years of proven ability to manage high-complexity, interdependent email campaigns, anticipating risks across multiple systems and stakeholders to ensure strategic alignment
• Email Marketing Technology Proficiency: Advanced proficiency in primary email marketing technology tool s (e.g., Marketo, Eloqua, Hubspot etc.) with the ability to learn and navigate independently across multiple platforms
• Technical Proficiency (HTML): Basic understanding of web development, HTML/CSS & QA processes, with the ability to identify root causes, troubleshoot technical issues, and architect resilient solutions
• Strategic Client Handling: Advanced client handling skills with a track record of acting as a strategic advisor, understanding scope and providing estimates that align with long-term business goals
• Data Analysis: Proficiency in data analysis tools to interpret performance results and recommend strategic improvements to stakeholders
• Communication: Strong, polished, and professional communication skills required for interacting with stakeholders and leading the production team

Preferred

• Understanding of marketing operations, processes, business requirements
• Proactive and curious attitude, strong problem solving skills
• Familiarity using GenAI (generative AI) for email marketing content, production and optimization
• Comfortable operating in a fast-paced, deadline-driven environment with rapidly changing priorities and a high volume of projects

Benefits

• We support you with competitive wages and with comprehensive health care including medical, dental and vision coverage
• We support your family with gender-neutral baby bonding leave, 24-26 week birth-parent maternity leave, and generous life, accident and disability insurance minimums
• Employees who work onsite can enjoy free meals and snacks, and fun onsite experiences