Responsibilities

• Develop and execute the annual professional relations and marketing plan in collaboration with practice leadership and outside marketing partners.
• Researches and develops a specification sheet and/or prototype for holiday gifts, and other marketing initiatives throughout the year.
• Tracks and updates referral records with marketing efforts.
• Monitor referral trends and analyze referral reports to identify growth opportunities and strengthen provider relationships.
• Maintain accurate referral databases, marketing activity logs, and outreach records.
• Build and maintain strong relationships with referring providers and their teams through regular office visits, communication, and follow-up.
• Serve as the primary liaison between the practice and referring offices to promote collaboration and exceptional service.
• Coordinate the ordering, development, and distribution of marketing materials, promotional items, referral pads, business cards, and seasonal appreciation gifts.
• Coordinate and execute study clubs, educational events, community outreach initiatives, and other marketing activities.
• Monitors and updates the practice website and social media platforms, ensuring content—including patient reviews, testimonials, staff photos, and videos—remains current, accurate, and aligned with the practice’s mission and goals.

Requirements

• Relationship Building. Ability to establish and maintain positive, professional relationships with referring providers, healthcare professionals, patients, and internal team members; demonstrates diplomacy, empathy, and responsiveness in all interactions.
• Communication Skills. Excellent written, verbal, and interpersonal communication skills with the ability to professionally represent the practice across multiple audiences.
• Marketing and Event Coordination. Skilled in developing, implementing, and tracking marketing initiatives and community engagement programs that strengthen referral relationships and promote practice growth. Ability to plan, organize, and execute educational events, study clubs, and community outreach initiatives with attention to detail, budget, and participant experience.
• Analytical Thinking. Proficient in collecting, reviewing, and interpreting referral and revenue data to identify trends, assess outcomes, and guide strategic marketing decisions.
• Digital Marketing. Working knowledge of websites, social media platforms, online reputation management, photography/video content, and digital marketing best practices.
• Customer Service Orientation. Demonstrates professionalism, patience, and proactive problem-solving in addressing the needs and concerns of referring offices, patients, and staff.
• Organizational Skills. Highly organized with the ability to prioritize multiple projects, manage deadlines, and work independently while maintaining attention to detail.
• Professionalism and Integrity. Maintains confidentiality, exercises sound judgment, demonstrates initiative, and consistently reflects the values and professionalism of the practice.
• Adaptability and Initiative. Comfortable reviewing referral and production reports to identify trends, measure marketing effectiveness, and recommend improvements.
• Office Technology Proficiency. Proficient with Microsoft Office (Word, Excel, Outlook), practice management software, and common digital communication platforms..

Preferred

• Healthcare or dental experience preferred but not required
• Associate's or Bachelor's degree in Marketing, Communications, Business, or related field preferred

Benefits

• 401(k)
• 401(k) matching
• Competitive salary
• Free uniforms
• Opportunity for advancement
• Paid time off
• Training & development