Requirements

• 3+ years of experience. Background in performance advertising or paid media, preferably in an agency environment
• Strong understanding of different business models and implications on digital marketing / social media advertising strategies
• Experience working with product teams and influencing the product roadmap with advertising products
• Experience in the ad tech or media / advertising industry, with understanding of both performance & branding marketing
• Experience driving end to end go-to-market planning and execution for advertising products
• Proven strategy experience paired with strong quantitative analysis skills — able to benchmark against internal and external/competitive data and translate findings into actionable strategy
• Demonstrated ability to leverage AI tools (e.g., LLMs) to improve the speed and quality of work — including writing skills, setting up automations, and applying sound judgment to review and refine AI-generated output

Preferred

• Strong data proficiency & analytical skills (SQL preferred), strong drive to understand problems from both a quantitative and qualitative perspective with strong ability to unify both
• Excellent communication, presentation and analytical skills in global & diverse stakeholder environments
• A commercial mindset with a proven track record of delivering against stretch revenue and adoption goals, including owning and driving product-led and sales-led growth targets across diverse advertiser and agency segments
• Experience leveraging data to test hypotheses and drive business recommendations
• Experience leading and delivering complex, cross-functional projects on fast-paced timelines
• Hands-on experience leveraging AI tools (e.g., LLMs) to accelerate market analysis, insight synthesis, and the drafting of high-quality GTM narratives, playbooks, and enablement materials. Ability to write skills and set up automations — using AI to rapidly build lightweight skills, prototypes, tools, dashboards, and automated workflows that improve operational efficiency without heavy engineering dependency
• Strong editorial judgment to critically proofread, fact-check, and refine AI-generated content and code, ensuring accuracy, clarity, and alignment before it reaches stakeholders