Product Release Marketing Manager

Responsibilities

• Lead Public Sector positioning and messaging for Salesforce product releases.
• Understand roadmap direction and partner with Product Marketing, Product, and Industry teams to localize messaging for Public Sector.
• Develop downstream assets including value propositions, one-pagers, pitch decks, FAQs, demo guidance, and partner-ready summaries.
• Ensure all release materials align to Public Sector compliance requirements (e.g., FedRAMP, IL5/IL6, data residency).
• Serve as the central point of contact for all GPS content needs across Field Marketing, Industry, Sales, Partners, and Product Marketing.
• Assess content performance, identify gaps across the customer journey, and prioritize new content development.
• Bring forward product, customer, advisor, and market insights to guide the creation of Public Sector–specific content.
• Infuse emerging Public Sector trends (AI governance, cybersecurity, digital modernization, procurement shifts, mission readiness) into content strategy.
• Build enablement materials that prepare Public Sector sellers, partners, and solution engineers to position new capabilities.
• Develop talk tracks, competitive narratives, objection handling, and market-relevant use cases.

Requirements

• 6–10+ years experience in Product Marketing, Release Marketing, Content Strategy, or Field Marketing
• Experience marketing technology to Public Sector or other regulated industries (preferred)
• Ability to translate technical concepts into simple, mission-relevant stories
• Strong content development and messaging experience (pitch decks, one-pagers, briefs, launch assets)
• Highly collaborative and comfortable influencing without authority across Product, PMM, Sales, and Industry teams
• Strong analytical and insights orientation; ability to use product and performance data to inform strategy
• Excellent project management skills and ability to bring clarity to ambiguity
• Experience supporting AMER + international regions (desired)
• This candidate must be a U.S. citizen (U.S. born or naturalized) who does not hold dual citizenship and agrees to complete a U.S. federal government Minimum Background Investigation (MBI) for a Moderate Public Trust position.