Responsibilities

• Builds and executes a roadmap for integrations with third-party platforms such as DSPs, SSPs, DMPs, CRMs, etc. to support omnichannel healthcare marketing.
• Develops strong, collaborative relationships across engineering, client services, operations and GTM teams.
• Translates roadmap initiatives into actionable user stories and detailed requirements with clear acceptance criteria.
• Owns the full lifecycle of platform integrations—including planning, implementation, testing, release coordination, and support—for use cases including audience activation, ad buying and delivery, and measurement.
• Leads product discovery to improve predictability and ROI for development efforts.
• Prioritizes backlog items based on impact, feasibility, and alignment to broader product strategy.
• Partners with support, engineering, and operations teams to triage and resolve platform or integration-related issues in a timely manner.
• Supports internal enablement through documentation, training, demos, and cross-functional alignment.
• Monitors product health and performance, resolves issues, and incorporates internal and client feedback into future iterations.

Requirements

• Bachelor’s degree in a technical, quantitative, or related liberal arts field (e.g., Computer Science, Economics, Data Science, or similar), or equivalent experience.
• 4–6 years of product management or product ownership experience, ideally within AdTech, MarTech, or digital media.
• Experience managing SaaS platform integrations and third-party partnerships, including onboarding third-party data, resolving identities, and activating audiences across media platforms.
• Familiarity with systems like The Trade Desk, LiveRamp, Snowflake, and Salesforce is a plus.
• Strong collaboration and communication skills with a demonstrated ability to
• Proficient in Agile development workflows; experienced in writing user stories, managing backlogs, and running sprint ceremonies.
• Analytical mindset with an understanding of data flows, event tracking, and system integrations in digital advertising environments.
• Experience working in regulated industries like healthcare or life sciences is preferred.
• Familiarity with privacy frameworks (e.g., HIPAA, consent-based targeting) and data governance best practices is a plus.