Responsibilities

• Journey definition and creation – Map the total prospect experience from researching about solving a problem, to learning about Illumio, to the different phases of a demo and Trial experience.
• Sales enablement – Communicate value propositions to sales teams and develop sales materials and tools that support the selling process.
• Trial aspects of product launches – plan the Trial updates for the go-to-market launch strategy for new releases, and manage the cross-functional implementation of the plan.
• Market intelligence – learn about other Trial experience best practices from other vendors. Know the needs of our customers and prospects and be a knowledgeable authority on our competition with the ability to articulate value and differentiate our solutions.
• Demand generation activities - Partner in demand generation activities with Marketing teams.
• Cross-Departmental collaboration – Accomplish the above by having a constant communication flow with internal groups, including Marketing, Product Management, Sales and the office of the CTO.
• Key product assets: written collateral, presentations, solution/demo videos, social media activities.

Requirements

• 2+ years of product marketing experience in companies focused on enterprise security, data center or cloud infrastructure.
• Strong organizational, prioritization, project management and time management ability with a deadline focus
• Strong right brain, left brain balance — analytical + creative
• Demonstrated success of leading projects, launching products and driving product marketing activities
• Excellent written and verbal communication skills
• Proactive and driven to solve problems and find innovative solutions
• Strong acumen about new technologies and commercial acumen in the software industry
• Strong business acumen and the ability to forge and maintain relationships.
• Exceptional communication skills including the ability to influence, guide, and work with senior executives to achieve joint objectives
• Experience of working in collaboration with a diverse range of business functions and customers to drive change and achieve delivery