Responsibilities

• Develop and execute comprehensive targeted marketing strategies for internal and niche audience groups, ensuring messaging is tailored, for data operations transformation.
• Conduct market research and data analysis to inform marketing and product positioning; leverage insights from employee feedback, behavioral data, and anecdotal insights from relationship building to refine strategies and maximize engagement.
• Oversee product messaging, content creation, and marketing collateral; manage and maintain internal communication platforms, including blogs, websites, newsletters, and SharePoint, ensuring content is relevant, timely, and aligned with business objectives.
• Translate complex technical concepts into clear, compelling narratives for diverse internal audiences.
• Collaborate with cross-functional teams including product and engineering, and other marketing specialties to align product messaging with market needs.
• Support product launches and go-to-market strategies with a focus on driving customer adoption and growth.
• Leverage data analytics to track and measure the success of marketing campaigns and product performance.

Requirements

• Proven ability to influence and transform human behavior through targeted messaging, storytelling, and strategic campaigns.
• Experience driving change and adoption of new products, tools, processes, or cultural shifts through empathetic, audience-centered marketing.
• Demonstrated success in using internal blogs, websites, and SharePoint as platforms to spark engagement, build community, and sustain momentum for change.
• Experience with Data Governance frameworks, data management. Experience in IT infrastructure, data or finance is a plus.
• Previous experience in SaaS-based solutions marketing or product management is a must.
• Strong communication, project management, and stakeholder engagement skills.
• Ability to manage complex product marketing initiatives, ensuring alignment with business goals and driving successful market positioning.

Preferred

• A Bachelor’s degree in Marketing, Communications, Psychology, Business, Computer Science, Information Technology, or a related field.