Responsibilities

• Drive collaboration with Product Management, Engineering, and Creative Teams, managing timelines and workflows to bring new products to life across the development cycle with a high sense of urgency and proactivity to deliver products to market within determined launch timeline.
• Develop integrated marketing launch plans and targeted marketing campaigns for new products, creating marketing briefs and delivering strategy & direction to Creative and Marketing channel owners for detailed planning and on-time campaign and asset development and delivery.
• Own product storytelling; serve as Subject Matter Expert to cross-functional Marketing & Creative teams relating to your product categories; understand unique target consumer tensions and communicate clear product solutions and differentiation against competitors to uniquely and effectively position your products to consumers.
• Manage planning, creation and distribution of all product photography, video, digital content and copy through collaboration with internal and external content creation partners to deliver elevated content throughout entire consumer journey to purchase.
• Develop new product sell-in materials to enable sales teams across all channels, driving meaningful impact to the business through increased customer engagement in new products and categories.
• Conduct ongoing competitive analysis, attending trade shows and shopping in-market (online and in store) to understand competitive landscape and opportunities for iterative improvement to existing and new product content to maintain optimal positioning and differentiation in market in product category

Requirements

• Bachelors degree in Marketing, Communications, Journalism, or related field preferred.
• Five (5) to seven (7) years related work experience
• Excellent project management skills and collaborative approach to work
• Ability to effectively collaborate cross-functionally with Marketing, Product Management, Engineering, Sales, Finance, and other departments to deliver results
• High sense of urgency and ability to work quickly and accurately under pressure and within time constraints
• Must be a self-starter, able to work independently with a proactive working style
• Excellent verbal and written communication skills with high degree of accuracy and clarity
• Familiarity with Project Management tools (e.g. Wrike, Monday.com, SmartSheet)
• Insatiable curiosity and interest in understanding marketplace differentiation and target audience for owned product categories