Responsibilities

• Develop and execute go-to-market strategies for new products and services, including positioning, messaging, and channel strategies.
• Work closely with product management, sales, and marketing teams to ensure successful product launches and ongoing sales enablement.
• Own the creation of messaging and sales tools, such as presentations and competitive battle cards.
• Drive messaging for core offerings, aligning with the company's value propositions and customer needs.
• Own messaging for the voice of the customer and capture insights for ongoing improvements and market alignment.
• Ensure product messaging speaks to both customer pain points and business objectives.
• Lead market and competitor research to inform product/service positioning and develop insights on market trends.
• Stay updated on industry trends, customer needs, and competitive dynamics to provide strategic recommendations.
• Collaborate with cross-functional teams including sales, marketing, and product development to ensure cohesive product & service messaging.
• Help mentor junior marketing team members, including the Product Marketing Specialist, and guide best practices for product marketing efforts.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 5-8 years of experience in product marketing or product management, preferably within K-12, Higher Education, or related Education markets.
• Proven experience in leading go-to-market strategies and product launches.
• Strong writing and storytelling skills, with a knack for crafting compelling messaging.
• Ability to lead market research and apply findings to inform product positioning.
• Strong cross-functional leadership and collaboration skills.
• Excellent project management and organization abilities.

Benefits

• 100% paid medical coverage plan option for employees and access to 15+ plan types, including PPO, HMO and HDHP
• Dental and vision and ancillary benefits such as short-term disability, long-term disability and life insurance
• Generous PTO for rest and recharge throughout the year
• 12 weeks of paid parental leave
• 1 week paid holiday break at the end of December, for a company-wide closure + 11 additional nationally recognized holidays
• 401(k) offering
• Tech tool preference, including choice of PC or Mac.
• We are a hybrid company with remote employees. Hybrid employees receive catered lunch twice a week.