Responsibilities

• Positioning and messaging: Figure out what makes our products matter and develop positioning that is differentiated, memorable, and useful, from the one-sentence pitch to the full product narrative.
• GTM strategy and launches: Own launches alongside Product from idea to adoption. Define the audience and narrative, build the GTM strategy, align teams around it, bring products to market, and keep pushing after launch.
• Competitive and market intelligence: Understand competitors, market structure, client needs, and emerging trends, then turn that intelligence into sharper positioning, better product decisions, and new commercial opportunities.
• Sales enablement: Give Sales the stories and tools they need to win, and turn insights from the field into sharper positioning and GTM.
• Cross-functional leadership: Be the connective tissue between Product, Sales, Marketing, Design, and other teams. Some of the most important opportunities won’t arrive with a perfectly written brief. You’ll turn ambiguity into strategy and strategy into action.
• The BitGo narrative: Help define how BitGo shows up in the world. Partner across Content, Growth, PR, and IR to tell the story of a public company operating at the center of a rapidly changing financial system.

Requirements

• 4–7 years of product marketing or closely related experience, with meaningful launches you’ve personally driven from strategy through execution, not just supported.
• Exceptional positioning instincts. You can find the simplest, sharpest articulation of why a complicated product matters now.
• A commercial mindset. You care about adoption, revenue, clients, and winning, not just shipping marketing assets.
• High agency. When something is unclear, you investigate. When something is missing, you build it. When something could be better, you say so.
• The ability to cross organizational boundaries and get people moving, even when you don’t formally own the teams involved.
• An AI-forward approach. You already use AI to research, think, write, analyze, and work faster, and you want to push that even further.
• Comfort operating in ambiguity and moving quickly without sacrificing judgment.
• Excellent writing and storytelling skills, with the ability to turn technical products and complex ideas into narratives people immediately understand.

Preferred

• Experience in crypto, fintech, financial services, banking, or high-growth technology is helpful, but not required. Curiosity about how money and markets are changing is.

Benefits

• - Competitive base salary, bonus, and stock options
• - 100% company-paid health insurance for employee, partner, and dependents
• - Up to 4% 401k company match
• - Paid parental leave, Paid vacation
• - Free commuter/parking pass
• - Free custom lunches, dinners, and snacks
• - Computer equipment and workplace furniture to suit your needs
• - Great colleagues and an inspiring startup environment
• Benefits may vary based on location.