Product Marketing Manager, Special Operations

Los Angeles, CA (On-site)

$130K/yr – $160K/yrSenior Level4+ years expFull time

Posted 4 weeks ago

Job Summary

Own and refine Rivet\'s messaging for U.S. and partner SOF audiences while driving GTM campaigns and launches across engineering, sales, and partnerships.

  • Own positioning and messaging across channels
  • Lead GTM campaigns and product launches with military customers

Job Description

Responsibilities

  • Develop and refine solution positioning, messaging, and narratives to align Rivet’s core offerings to U.S. and partner SOF communities
  • Design and execute growth- and adoption-focused campaigns with government customers, ranging from DV days to technical integrations for live exercises
  • Build and operationalize GTM playbooks in partnership with industry and technology partners
  • Create business cases and launch strategies for new product extensions, capabilities, and market expansions
  • Own or contribute to key solution and brand communication channels, including website, social, events, and field-facing materials
  • Partner with Deployment Strategists and commercial teams to ensure consistency between marketed solutions and delivered outcomes
  • Support business development efforts through compelling solution narratives, collateral, and proposal inputs
  • Enable internal teams with clear, scalable materials that improve company-wide understanding of Rivet solutions
  • Continuously gather market, customer, and competitive insights to refine positioning and identify new growth opportunities

Requirements

  • 4+ years in solutions marketing, product marketing, or GTM roles for advanced technologies in startup or new product environments
  • Strong understanding of SOF users’ needs, including those deployed directly via USSOCOM as well as operators embedded in U.S. Army, U.S. Navy, U.S. Air Force, or U.S. Marine Corps services (Tiers 1-3).
  • Demonstrated ability to translate modular capabilities into clear, differentiated customer value propositions
  • Experience building and executing successful GTM campaigns and product launches for military or industrial hardware and software
  • Strong written, verbal, and visual communication skills, with experience creating customer-facing content, narratives, and product demos
  • Desire to be hands-on creating and shipping, not just doing "strategy" or outsourcing critical thought leadership
  • Experience working cross-functionally with engineering, product, and customer-facing teams
  • Ability to operate independently in ambiguous environments and drive initiatives from concept to execution
  • Willingness to travel up to ~25% as needed to engage with customers, partners, and internal teams
  • This position requires U.S. citizenship due to contract obligations; must have ability to be cleared

Preferred

  • Experience with adjacent deep-tech industries that service or supply SOF communities, especially unmanned vehicle or AI-based technologies
  • Familiarity with government processes that drive technology procurement for operators, Soldiers, or other tactical personnel
  • Familiarity with allied partner SOF units (e.g. Five Eyes or NATO) and their common or contrasting needs relative to U.S. counterparts
  • History of direct involvement or service with tactical teams, particularly to develop unique requirements or perform iterative testing of new products

Benefits

  • unlimited PTO
  • a competitive benefits package
Rivet Industries logo

Rivet Industries

We are an American company developing purpose-built tools for industrial workforces and defense personnel. In an era when skilled workers are retiring and global competition calls for data-driven action, we aim to multiply the effectiveness of every individual. We stand for renewed frontline grit, elevated for decisive action in all conditions.

Founded in 2024
Washington, District of Columbia, USA
42 employees (4 in marketing)

Salaries

Posted range

$130K/yr – $160K/yr

Taken straight from the job posting.

See all Rivet Industries salaries

Marketing Team

Marketing Team Size
2 (5% of company)
Median Tenure
2.5 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
15.5K
Traffic Source Mix
Search
23.9%
Direct
40.3%
Referral
9.4%
Social
24.8%
Paid
1.5%

Headcount Trend

Current headcount: ~42
Rivet Industries logo

Product Marketing Manager, Special Operations

Rivet Industries · Los Angeles, CA · On-site