Responsibilities

• You'll build the four pillars of product marketing:
• Intelligence — Use AI-assisted research to synthesize market trends, buyer insights, and win/loss patterns; keep competitive battlecards current.
• Positioning — Own messaging and positioning for our product portfolio; build data-informed buyer personas and test messaging against real buyer language.
• Launch — Design a repeatable, tiered launch framework with clear metrics per tier, using AI to speed up first drafts so the team can focus on refinement.
• Enablement — Build and maintain the sales toolkit (battlecards, one-pagers, proof points) in the buyer's voice, and iterate based on pipeline results.

Requirements

• 4+ years in product marketing required
• Exposure to B2B, PE-backed, or vertical SaaS/services environments preferred.
• Pragmatic Marketing Certification or similar certification preferred
• Prior senior living or PEO experience strongly preferred

Benefits

• Health insurance with company paid premium for employee only coverage
• FSA and HSA options available
• Company paid dental insurance for employee only coverage
• Company paid life insurance
• Company paid short- and long-term disability insurance
• A 401K plan with company match and safe harbor contribution
• Paid Time Off
• Additional ancillary benefits including Vision, Critical Illness, Voluntary Life/AD&D, and Accident