Responsibilities

• Support Platform Audience Planning & Strategy
• Partner with the Director of Platform Marketing Strategy to develop and evolve PlayStation's platform audience planning framework.
• Support the development of the current-to-future audience strategy that informs product planning, marketing priorities, and platform growth initiatives across FY26 and beyond.
• Help identify audience opportunities, emerging consumer trends, and shifts in player behavior to inform strategic planning efforts.
• Contribute to audience planning deliverables, recommendations, and frameworks that support cross-functional decision-making.
• Work closely with Data Science, Consumer Insights, and Analytics teams to connect self-reported consumer research with first-party behavioral data and platform insights.
• Support the development of audience mapping approaches that translate consumer motivations, attitudes, and behaviors into actionable audience segments.
• Synthesize quantitative and qualitative insights into clear recommendations for Product Marketing and business stakeholders.
• Help identify opportunities to strengthen audience understanding through new data sources, measurement approaches, and analytical frameworks.
• Partner with Product Marketing, Consumer Insights, Lifecycle Marketing, CRM, Data Science, and Analytics teams to align audience planning efforts across the organization.

Requirements

• 5+ years of experience in Product Marketing, Audience Strategy, Consumer Insights, Market Research, Analytics, CRM, Lifecycle Marketing, or a related field.
• Bachelor’s degree or equivalent
• Experience leveraging consumer research, behavioral data, and market insights to inform marketing, product, or business decisions.
• Demonstrated ability to synthesize complex quantitative and qualitative data into clear insights and actionable recommendations.
• Strong analytical and problem-solving skills, with the ability to identify patterns, trends, and audience opportunities across multiple data sources.
• Experience working cross-functionally with stakeholders across marketing, analytics, research, product, or business teams.
• Excellent written, verbal, and presentation skills, with the ability to communicate insights to both technical and non-technical audiences.
• Proven ability to manage multiple projects, navigate ambiguity, and drive work forward in a fast-paced environment.
• Bachelor’s degree or equivalent practical experience.

Preferred

• Experience in gaming, entertainment, technology, subscription services, or other consumer-focused digital businesses.
• Familiarity with audience segmentation, customer journey mapping, lifecycle marketing, or audience planning methodologies.
• Experience partnering with Data Science, Analytics, Consumer Insights, or Research teams to develop audience understanding and business recommendations.
• Knowledge of first-party data ecosystems, customer data platforms (CDPs), audience measurement, or marketing technology capabilities.
• Experience developing business cases, strategic recommendations, or planning frameworks that influence marketing or product decisions.
• Patience for gaming, entertainment, and understanding player behaviors and motivations.

Benefits

• Top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products.