Own and scale marketing for a pharmacy automation portfolio in healthcare, shaping messaging, campaigns, and events that speak to clinical, facilities, IT, and executive buyers while aligning with product roadmaps and regional priorities.

• Develop and maintain deep expertise in the pharmacy automation portfolio within healthcare environments.
• Maintain intimate knowledge of the global product line, roadmaps, and differentiators to ensure accurate market positioning
• Monitor market trends, competitive landscape, and emerging automation technologies to inform future marketing strategies.
• Build and execute integrated omnichannel campaigns aligned to product launches, growth initiatives, and regional market priorities.
• Define campaign objectives, target personas, messaging frameworks, and channel mix across digital, field, event, and sales‑enabled marketing.
• Author and manage creative briefs to guide internal teams and external agencies in campaign execution.
• Measure and analyze lead generation performance and campaign effectiveness using key marketing metrics (e.g., lead quality, funnel progression, conversion rates).
• Partner with digital marketing, demand generation, and sales teams to optimize campaign performance and support long sales cycles.
• Use data and insights to continuously refine targeting, messaging, and investment decisions.
• Plan & execute messaging and brand presence at several regional and national trade shows.