Responsibilities

• Product Messaging & Positioning: You will develop differentiated product positioning and messaging strategy based on customer understanding, competitive intelligence, and market insights
• Voice of the Customer and Market: You will be the expert on our customers and the competitive market, uncovering insights that lead to breakthrough messaging, accelerated service adoption & differentiated GTM tactics. Work with internal research teams to support insight gathering.
• Sales Enablement: You will support our sales channels by delivering clear and concise sales enablement tools & collateral (sell sheets, product toolkits, battle cards, etc.), providing insight & direction on what customers’ needs are.
• GTM Planning & Execution: You will take ownership of the full go-to-market process for Payments products, crafting clear & measurable GTM strategies, goals, and KPI’s.
• Campaigns & Programs: You will support the creation of customer acquisition and user engagement programs that drive customer satisfaction, loyalty and ultimately advocacy for IDEXX and its veterinary software solutions.
• Content Strategy: You will develop a predictable calendar of product content, including articles, case studies, blog posts, webinars that can be developed in partnership with content teams to deliver to sales and demand gen.
• Path to Purchase: You will map, measure, analyze and optimize the product’s buyer’s journey to provide an exceptional experience for our customers and augment key areas of sale enablement and training.
• Collaborate and Manage Stakeholders: You will inspire and connect with cross-functional teams, both inside the software organization and across IDEXX.

Requirements

• 7+ years of experience in product marketing, ideally in SaaS organizations.
• Bachelor's Degree in a related field (i.e., Business, Communications, Marketing, Science, etc.); or an equivalent combination of education and work experience.
• You must have direct experience in financial services, payments, credit cards or related fields. We can teach you the specifics about our various offerings, but you need to have a strong understanding of the payments marketplace.
• Appetite for a fast-moving collaborative environment. This role requires you to work across functions and departments and deliver on deadline.
• Extensive experience in positioning and messaging, leading product launches, and creating content and collateral. Clear, demonstrated success in enabling sales teams to succeed.
• Strong collaboration skills and team-oriented disposition with the ability to influence key stakeholders, foster collaboration, and drive results across cross-functional teams.
• A willingness to roll up your sleeves and switch between strategy and tactical execution.
• Self-starter with ability to manage a variety of large programs and deliverables at once.

Preferred

• Love of animals helps, but is not required.

Benefits

• Health / Dental / Vision benefits day one
• 5% matching 401k
• On-the-job training and career advancement opportunities
• Additional benefits including but not limited to financial support, pet insurance, mental health resources, volunteer paid days off, employee stock program, foundation donation matching, and much more