Responsibilities

• Support the development and execution of go-to-market strategies for new product launches and seasonal product moments with emphasis on the upstream go-to-market process through sales meeting.
• Create and maintain consumer-facing messaging frameworks, positioning documents, and launch briefs for each product launch.
• Collaborate with product and merchandising teams to drive key story development, identify key marketing items and align on launch dates.
• Partner with product, design and merchandising to deeply understand product inspiration, features, benefits, and the competitive landscape.
• Develop launch narratives and campaign toolkits that equip marketing, sales, and retail partners with compelling, consistent messaging.
• Lead development of seasonal sell-in tools including sales catalogue, key account pitch decks and other educational materials used during sales meeting and throughout the selling process.
• Partner with Integrated Marketing, Organic Social, Growth, Retention and PR teams to ensure product stories are brought to life cohesively across all touchpoints.
• Conduct and synthesize consumer research, competitive analysis, and market trend reviews to inform product messaging and positioning.
• Monitor competitor product launches and marketing activity to identify opportunities and gaps for OOFOS in the market.
• Use consumer insight to translate product attributes into meaningful benefits that resonate with target audiences.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience).
• 3-5 years of experience in product marketing, brand marketing, product management, merchandising, preferably within a consumer goods, lifestyle, fashion, or footwear brand.
• Demonstrated ability to develop clear, compelling messaging and positioning for consumer products.
• Strong project management skills with the ability to manage multiple workstreams and deadlines simultaneously.
• Deep familiarity with full go-to-market planning, product launch execution, and cross-functional collaboration.
• Analytical mindset with comfort using data to inform creative decisions and measure marketing effectiveness.
• Experience applying consumer insights and market research to develop product positioning and messaging that resonates with target audiences.
• Excellent written and verbal communication skills, with strong attention to detail.
• A natural storyteller with creative instincts and the ability to translate product features into consumer benefits.
• Highly collaborative, with a proactive attitude and a desire to work within a fast-moving, growth-oriented team.