Responsibilities

• Conduct customer, broker, employer, participant, market, and competitive research to identify opportunities, trends, barriers, and unmet needs.
• Develop audience segments, ideal customer profiles, buyer considerations, and adoption drivers.
• Assess market demand, audience needs, competitive conditions, and potential business value for proposed products and initiatives.
• Create positioning recommendations, value propositions, messaging frameworks, differentiation, and proof points for OneBridge products and services.
• Translate complex healthcare and employee benefits concepts into clear, audience-specific messaging.
• Define the product knowledge, use cases, learning objectives, objections, and content requirements needed by sales teams, brokers, clients, participants, and other key audiences.
• Provide product marketing direction for solution briefs, comparison tools, FAQs, presentations, training, onboarding, and other enablement resources.
• Partner with leadership, sales, operations, product, marketing, and subject matter experts to strengthen market strategy and launch readiness.
• Monitor market response, adoption signals, customer feedback, and field insights to evaluate product assumptions and positioning.
• Turn market learnings into recommendations for product improvements, audience priorities, positioning, and future go-to-market decisions.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, Healthcare Administration, or a related field; equivalent experience will be considered.
• Seven or more years of progressive experience in product marketing, market research, competitive intelligence, commercialization, or go-to-market planning.
• Demonstrated experience with audience segmentation, market assessments, positioning, value propositions, and product launch readiness.
• Strong research, analytical, and critical-thinking skills, including the ability to distinguish evidence from assumptions.
• Ability to translate complex market and product information into clear recommendations for a variety of stakeholders.
• Excellent written, verbal, presentation, and relationship-building skills.
• Experience collaborating across leadership, sales, operations, product, marketing, and subject matter experts.
• Strong judgment, organization, and the ability to manage multiple research and planning priorities.

Preferred

• Experience in healthcare, insurance, employee benefits, technology, or professional services.
• Experience supporting broker, channel, or partner-based market models.
• Understanding of ICHRA, HRA, HSA, FSA, or related employee benefits solutions.
• Experience using AI-powered tools and emerging technologies to improve research, analysis, and product marketing effectiveness.