Responsibilities

• Own the end-to-end Go-To-Market strategy for Fuse marketing automation products including AI-powered approval workflows, creative generation tools, and measurement solutions, focusing on positioning, messaging, partner targeting, and launch planning.
• Drive global partner adoption of automation products across partner teams and Partner Growth Managers. Develop playbooks, enablement materials, and integration guides that ensure partners successfully onboard and realize value from our tools.
• Serve as the voice of the partner and Partner Growth Managers back to the Fuse Product team. Aggregate partner feedback, usage insights, and regional requirements to influence the product roadmap and ensure tools are built with customer needs in mind.
• Own launch strategy for new product capabilities, including regional rollout sequencing, partner communications, training, and readiness assessments. Coordinate closely with internal stakeholders on product readiness while owning the customer-facing launch plan.
• Own campaign measurement tools and status reporting, validate campaign data integrity, and ensure SOPs are documented and followed. Hold cross-functional teams accountable for measurement improvements and product enhancements.
• Own product rule updates and configuration management within AI-powered tools to ensure approval criteria remain aligned with brand guidelines and partner needs across regions.
• Manage 3P vendor tool relationships that support partner marketing workflows, including contract management, transition planning, and migration to in-house solutions. Identify opportunities to improve efficiency and drive migration to scalable solutions.
• Collaborate cross-functionally with BI, Data Analytics, regional marketing leads, and Partner Growth Managers to ensure automation products meet partner needs. Coordinate cross-functionally to build operational playbooks and cross-product enablement.
• Compile and analyze product usage data, partner adoption metrics, and campaign performance. Provide regular reporting to leadership and marketing teams with actionable recommendations for improvement.
• Monitor industry trends in marketing automation and AI-powered marketing tools. Translate insights into recommendations and product feedback.

Requirements

• 4+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience leading go-to-market for consumer software or hardware product launches

Preferred

• Experience managing external partners to develop marketing programs
• Experience presenting ideas to various levels of an organization to gain support for initiatives
• Experience creating partner enablement and adoption programs at global scale

Benefits

• Our inclusive benefits empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.