Product Marketing Manager

Responsibilities

• Own LettrLabs' core positioning, messaging, and value propositions and keep them current as the product and market evolve.
• Build ICP and vertical-specific messaging frameworks across Home Services, E-commerce, Non-profits, Real Estate, and B2B SaaS.
• Lead product launches end-to-end in partnership with Product: planning, internal enablement, external rollout, and post-launch performance tracking.
• Own messaging across all customer-facing touchpoints - website, sales collateral, lifecycle marketing, onboarding flows, and social.
• Build the customer proof and case study program from narrative development through distribution across sales and marketing channels.
• Develop scalable sales enablement assets - one-pagers, battle cards, objection guides, competitive comparisons - that sales actually uses.
• Conduct ongoing market, customer, and competitive research to sharpen positioning and feed product direction.
• Own product roadmap storytelling to support retention and expansion in partnership with Customer Success.
• Lay the messaging and enablement foundation for emerging growth channels: paid acquisition, partnerships, affiliates, and referrals.

Requirements

• 5+ years in product marketing, with ownership of positioning across multiple industries or customer segments (highest priority).
• A track record of building messaging and enablement assets that sales teams actually adopt - not slide decks that collect dust.
• Strong competitive positioning instincts: you know how to make a product stand out in a crowded market, not just explain what it does.
• Exceptional written communication: you can write a sharp one-liner, a detailed battle card, and an executive narrative - and know which one the moment calls for.
• Demonstrated ability to lead cross-functionally with Product, Sales, and Customer Success - you influence without authority.
• Comfort operating with ambiguity and incomplete information in fast-moving environments.
• Ability to translate complex, technical product capabilities into clear, buyer-focused business value.
• Must be willing to work on-site regularly at our office in Marina Del Rey.

Preferred

• Experience marketing to Home Services, E-commerce, or other high-volume SMB audiences.
• Background repositioning legacy or offline-first categories through technology.
• Experience in an early-stage or fast-scaling B2B SaaS company.

Benefits

• Medical, dental, and vision coverage
• Equity in a fast-growing company
• 401(k) plan.
• Flexible PTO and paid holidays
• On-site gym
• Pet-friendly
• Free daily lunch, team off-sites, and happy hours
• Located in the heart of Marina Del Rey, a walkable neighborhood with easy access to shops, restaurants, and the marina