Responsibilities

• Develop and execute a product marketing strategy for the single-family office segment and for clients and prospects across EMEA, LATAM and APAC, aligned with company and platform goals.
• Become the expert on the SFO market by continuously deepening your understanding of target buyers, prospects and clients; their operating models; buyer personas and committees; and the full journey from awareness and evaluation through adoption and expansion.
• Develop market expertise across EMEA, LATAM and APAC, identifying the regional trends, client and prospect needs, competitive dynamics and cultural nuances that should inform our go-to-market approach.
• Build strong working relationships with regional Sales, Relationship Management and Demand Generation teams to identify priorities and turn local market insight into coordinated go-to-market programs.
• Define segment and regional positioning and craft compelling messaging that connects Addepar’s global value proposition to the distinct needs of prospective buyers and existing clients.
• Partner on broader product launches to tailor positioning and activation plans to regional audiences and product availability across EMEA, LATAM and APAC, supporting both prospect education and client adoption.
• Develop and execute SFO and region-specific campaigns in partnership with Demand Generation and regional GTM teams, building programs that generate awareness and demand among prospects while supporting engagement, adoption and expansion among clients.
• Create scalable core materials and thoughtfully adapt them for regional use, including prospect-facing campaign content, sales enablement, client education, thought leadership and co-branded resources.
• Research and monitor SFO and regional markets, industry developments and the competitive landscape; measure program effectiveness and use feedback from GTM teams and clients to continually strengthen our approach.

Requirements

• 3–6 years of product marketing or related go-to-market experience. Experience with B2B SaaS, financial services, fintech, wealth management or investment management preferred.
• Full-stack product marketer with experience developing market and audience insights, value propositions, messaging, go-to-market strategies, enablement and content.
• Excellent storyteller, writer and communicator who can translate sophisticated and technical capabilities into clear customer value for different audiences.
• A globally minded and curious marketer who is eager to build expertise across markets and can recognize when a global narrative should be adapted to reflect meaningful regional differences.
• Experience partnering with Sales, Demand Generation, Relationship Management, Product or other GTM teams to develop and execute coordinated programs.
• Demonstrated ability to move thoughtfully between strategy and hands-on execution across multiple projects in a fast-paced, continuously evolving and collaborative environment.
• Strong relationship-building and influencing skills, with the ability to collaborate effectively across regions, functions and time zones.
• Ability to work independently, prioritize efficiently, navigate ambiguity, anticipate roadblocks and escalate when needed.