Responsibilities

• Positioning, Messaging, and Go-to-Market Strategy
• Own the Connect2 go-to-market strategy, including ideal customer profile and buyer persona definition, packaging and pricing input, launch plans, and competitive positioning
• Develop and maintain Connect2 positioning, value propositions, and messaging frameworks for each key audience, including community-based organizations, health systems, government agencies, funders, and technology and implementation partners
• Conduct and synthesize market, competitor, and customer research to inform product and marketing decisions
• Partner with Connect2 Customer Relations Management team on the product roadmap, release communications, and feature launches, and translate technical capabilities into clear customer benefits
• Demand Generation and Pipeline
• Plan and execute integrated campaigns that generate qualified leads and move prospects through the Connect2 pipeline, including email, landing pages, paid and organic social, webinars, events, and content
• Manage Connect2 marketing operations in HubSpot, including campaigns, forms, lists, workflows, lead scoring, and lifecycle stages, in coordination with the Marketing Operations and Communications Manager
• Partner with business development staff on lead handoff, pipeline stages, and feedback loops between the departments
• Track and report on funnel and campaign performance, and use results to optimize spend, messaging, and channel mix

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent professional experience
• 5+ years of progressive experience in product marketing, B2B marketing, or go-to-market roles, preferably for a software or technology product
• Demonstrated success developing positioning and messaging and launching products or features
• Experience building and running demand generation programs and reporting on pipeline and campaign performance
• Deep and demonstrated personal commitment to advancing equity and social justice, and strong alignment with HealthierHere’s organizational values; demonstrated ability to engage individuals respectfully and effectively from different cultures and backgrounds
• Strong project management skills with experience coordinating cross-functional, multi-stakeholder initiatives in deadline-driven environments
• Hands-on experience with HubSpot or a comparable marketing automation platform and CRM, including email, landing pages, forms, workflows, lists, and reporting
• Experience with digital analytics tools and the ability to turn data into clear recommendations
• Strong proficiency with Microsoft Office (Outlook, Word, Excel, PowerPoint, and SharePoint)
• Experience using AI tools responsibly for research, drafting, and workflow efficiency

Preferred

• Experience marketing SaaS or health and social care technology to institutional buyers such as health systems, government agencies, or nonprofits
• Familiarity with community information and referral, social care networks, or social determinants of health
• Experience with HubSpot Marketing Hub Enterprise or HubSpot certifications
• Experience with pricing and packaging, sales enablement, or account-based marketing
• Familiarity with King County, its populations, and its social, clinical, and tribal service landscape

Benefits

• 100% employer-paid premiums for select medical, dental, and vision plans
• 403(b) retirement plan with up to a 6% employer match
• Generous paid time off, sick leave, mental health days, and up to 13 paid holidays
• Short- and long-term disability and life insurance
• Healthcare and dependent care Flexible Spending Accounts
• Annual wellness benefit
• Professional development allowance
• Hybrid work environment