Responsibilities

• Go-to-Market Strategy: Develop and manage scalable go-to-market frameworks for product launches and feature updates, ensuring cross-functional alignment, accountability, and measurable results.
• Process Optimization: Establish and refine repeatable processes and playbooks for launches, campaigns, and reporting to increase operational efficiency and cross-team collaboration.
• Positioning & Messaging: Craft clear, compelling messaging and positioning frameworks that communicate the unique value of our products and resonate with target audiences.
• Operational Leadership: Build structure within the product marketing function—defining workflows, timelines, and communication systems that ensure smooth execution from strategy to delivery.
• Customer Enablement: Partner with the customer team to develop high-impact collateral, including case studies, FAQs, decks, and training materials that drive product adoption and engagement.
• Customer Advocacy: Create and manage programs that strengthen customer relationships, collect testimonials, and capture insights to inform both marketing and product development.
• Content Creation: Oversee the development of creative assets and campaigns that elevate the brand, inspire loyalty, and deliver memorable “magic moments” for customers.
• Performance Tracking: Define KPIs, build dashboards, and lead post-mortem reviews to measure the success of marketing initiatives and drive continuous improvement.
• Market Intelligence: Lead research efforts to understand customer needs, market trends, and competitive dynamics, turning insights into actionable strategies.
• Leadership & Mentorship: Lead and mentor the product marketing team, fostering a culture of collaboration, accountability, and innovation. Guide team members through professional development and performance growth.

Requirements

• 3+ years in product marketing, preferably in SaaS, tech, e-commerce, or events
• Bachelor’s degree in marketing, business, or a related field (MBA preferred but not required)
• Proven success in leading go-to-market initiatives, building scalable processes, and influencing revenue growth
• Experience managing and mentoring team members and collaborating cross-functionally with product, marketing, customer success, and sales
• U.S. work authorization is required; this role is not available for sponsorship
• Strong foundational understanding of SEO at scale
• Proficient in tools such as Adobe CC, Figma, Google Analytics, Google Search Console, and HubSpot
• Strong leadership skills with a collaborative and inspiring approach
• Exceptional communication and storytelling skills
• Exceptional project management abilities

Preferred

• MBA preferred but not required
• Experience in SaaS/tech/e-commerce/events
• Interest in the event industry and new technologies
• Growth mindset and hypothesis-driven approach
• Willingness to travel occasionally for events and conferences

Benefits

• Flexible schedule – work around your life and your needs; we don’t count your hours.
• Unlimited Paid Time Off – yes, really!*
• Fully remote.
• Comprehensive health insurance.*
• Vision and dental insurance.*
• Group life Insurance.*
• Quarterly employee bonuses.*
• 401K retirement plan.*
• Yearly company retreat.*
• Potential for customer event access.
• Company provided laptop and general office supplies.