Product Marketing Manager, Customer & Lifecycle

Boston, MA (Hybrid)

$160K/yr – $180K/yrMid Level3+ years expSalaried Ft

Posted 10 days ago

Job Summary

Own and scale customer marketing programs from knowledge base overhaul to onboarding, advocacy, and AI-driven workflows, partnering with Support, Marketing, and product teams to turn customer voice into evidence and scalable campaigns.

  • Lead knowledge base redevelopment and product education initiatives
  • Drive lifecycle communications, case studies, and advocacy programs
  • Build and expand AI-enabled processes and workflows

Job Description

Responsibilities

  • Product Knowledge and Technical Content: You will start by partnering with our Support team to audit, re-write and rebuild our customer knowledgebase to make it more accessible to both customers and our in-house AI bots. It offers real value and is also the fastest way to learn our product deeply.
  • Customer Lifecycle Communications : Automated welcome and onboarding emails, the customer newsletter, and customer webinars. You will own the strategy, calendar, and the results.
  • Customer Evidence and Advocacy : Produce case studies, customer one-pagers, our AE-Customer reference program, G2 & Capterra reviews, and light customer marketing including gifting
  • Feed the Customer Voice Back Into Marketing : The customer relationship is the best research asset in the company, and we can do a better job pairing our website and product narrative with real customer evidence.
  • Build the AI Workflows Behind the Program: You will start from a foundation we have already built, including our AI Context Lake, but will need to build further including things like drafting and maintaining knowledgebase articles, mining SDR, AE, CSM calls for new use cases and the language customers actually use, monitoring competitors continuously. We are looking for someone who will build the next ten of these.

Requirements

  • 3-5 years in product marketing, customer marketing, or related technical role at a B2B SaaS company
  • Experience running customer programs such as references, reviews, advocacy, or lifecycle email
  • Technical background. You can hold your own on encryption and compliance scoping, and write about it without an engineer rewriting your draft.
  • AI is a production tool for you, not something you send occasional prompts.

Preferred

  • Boston-based or able to collaborate in person at least 1 day per week.
  • Intellectually curious. You want to understand how the product works and why a customer chose us
  • An effective communicator. You write clearly, you edit ruthlessly, and you can hold a technical conversation with a customer without translating everything into marketing language
  • Detail-oriented. Our customers are audited on what we tell them
  • Good human. You build trust quickly across CS, Support, Marketing, Sales, and with customers
  • Gritty and self-sufficient. You will have support, but you will own your programs and set your own pace

Benefits

  • PreVeil offers competitive compensation, excellent benefits, and the opportunity to make a real impact on cybersecurity and defense compliance.
  • We are proud to foster a workplace free from discrimination. We strongly believe that diversity of experience, perspectives, and background will lead to a better environment for our employees and a better product for our users.
PreVeil Inc logo

PreVeil Inc

2.9 Glassdoor

PreVeil makes encryption usable for CMMC & ITAR compliance, business and personal use. PreVeil’s encrypted email works with existing apps like Outlook or Gmail, letting users keep their regular email addresses. PreVeil Drive works like DropBox for file sharing, but with far better security. All messages and documents are encrypted end-to-end, which means that no one other than intended recipients can read or scan them—not even PreVeil. PreVeil is designed for both small teams and large enterprises. Visit www.preveil.com to learn more.

Founded in 2015
Boston, Massachusetts, USA
75 employees (7 in marketing)
45% recommend to a friend

Salaries

Posted range

$160K/yr – $180K/yr

Taken straight from the job posting.

See all PreVeil Inc salaries

Marketing Team

Marketing Team Size
5 (7% of company)
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$27M
Last Raise
$20M
Private Equity, 4 years ago

Funding History

  • Oct 2022
    Private Equity • $20M
  • Sep 2019
    Series B • $7M
  • Mar 2018
    Series A

Traffic Signals

Monthly Visitors
52.5K
Monthly Google Ads Budget
$4.2K
Traffic Source Mix
Search
31.8%
Direct
60.6%
Referral
5.2%
Social
1.3%
Paid
1.1%

Headcount Trend

Current headcount: ~77
PreVeil Inc logo

Product Marketing Manager, Customer & Lifecycle

PreVeil Inc · Boston, MA · Hybrid