Responsibilities

• Own go-to-market for one or more product lines, from pre-launch planning through launch day and post-launch performance.
• Develop launch plans that align product, engineering, design, communications, channel, and sales around a single narrative and timeline.
• Craft positioning and messaging that differentiates the product against competitors and translates technical capabilities into consumer benefits.
• Own the consumables business — drive replacement filter attach rate, auto-replenishment/subscription enrollment, and repeat-purchase revenue across DTC and retail.
• Partner with Product and Engineering early in the roadmap process to shape feature prioritization based on market and customer insight.
• Support pricing with competitive and market analysis in partnership with Finance and Sales; final pricing decisions are owned by leadership.
• Build the launch narrative and toolkits — briefing documents, sales enablement materials, channel assets, and spokesperson talking points across ecommerce, retail, and wholesale channels.
• Own on-pack messaging, claims hierarchy, and the out-of-box experience in partnership with Product, Creative, and Legal.
• Manage cross-functional launch execution, coordinating with PR/Comms, Creative, Retail Marketing, and Sales to drive on-time, focused execution.
• Own digital shelf performance — Amazon A+ content, listing and search optimization, ratings and reviews health, and retailer .com content across partner sites.

Requirements

• 5–8 years of product marketing experience, with a track record of leading go-to-market for physical/hardware products (consumer electronics strongly preferred).
• Experience managing complex, cross-functional product launches with hard external deadlines (retail line reviews and shelf reset windows, NSF/WQA certification testing, press embargoes).
• Strong narrative and messaging instincts — able to translate technical specs into compelling consumer value.
• Experience partnering with big-box, club, and ecommerce retailers (Home Depot, Lowe's, Costco, Amazon) and wholesale distributors.
• Data fluency — comfortable using sales, review, and market-share data to make and defend decisions.
• Excellent written and verbal communication skills; experience briefing executives and external spokespeople.
• Bachelor's degree required; MBA a plus but not required.

Benefits

• Medical, Dental, Vision, Life Insurance
• 401K Retirement Plan
• Paid Vacation Time
• Paid Holidays
• and More!