Responsibilities

• Product Development and Improvement focusing on Rich’s retail appetizer portfolio: execute innovation/renovation activity against plan; Product/Segment Knowledge: “Expert” on retail appetizer category/segment (understand operational capabilities, technical aspects, uses, customer positioning); Provide input into the demand plan; Provide support and solutions to the Product Supply Chain; Make pricing recommendations on new products and general price increases based on value; Problem solve inventory/spoilage issues; Recommend SKUs for rationalization and execute
• Understand the Market; Consumer/Customer/Industry understanding, target markets and segments for category; Understanding competitive set/competitive assessment/market quantification and analysis; Perform Category Discovery work to generate new products and platforms within appropriate target segments; Drives voice of customer and consumer and translates into business opportunities
• Leadership: Vision/Strategy: Drive category/segment/customer plans and execution according to it’s strategic role within the Division to achieve divisional volume and profit targets (including responding to trends, portfolio mapping, innovation/renovation activity); Provide cross-functional team leadership/project management; Maintain consistent communication with sales, market research and other resources to develop insight into emerging focused trends and translate into business opportunities
• Marketing Management: Manages value proposition within the assigned category; Collaborates with Brand Marketing partners on Farm Rich brand strategy
• Financial Acumen: Owns and manages the assigned category P&L; Identifies issues and opportunities to maximize profitability; Understands product cost structure; Develops and manages gaps and contingency plans as required; Develop and manage appropriate budget for assigned category

Requirements

• Bachelors degree in marketing or related field required; MBA preferred
• Minimum 5 years experience in a marketing role
• Demonstrated financial skills to include P&L analysis and other analyses
• Solid communication skills to include verbal and written capabilities; strong presentation ability
• Experience in CPG or food industry a plus
• Strong proficiency to include Microsoft Office Word, Excel, PowerPoint
• Leverages AI tools and emerging technologies to accelerate insights, improve decision-making, enhance productivity, and drive marketing effectiveness
• Ability to travel up to 10% as needed