Product Marketing Manager, Alexa+ Lifecycle Marketing at Amazon.com | Seattle, WA | $109K/yr – $160K/yr

Product Marketing Manager, Alexa+ Lifecycle Marketing

Seattle, WA (Unknown)

$109K/yr – $160K/yrSenior Level4+ years expFull time

Posted 6 months ago

Drive data-driven lifecycle marketing for Alexa+ by owning end-to-end campaigns and optimization.

Develop and execute data-driven marketing strategies across owned channels to drive acquisition, activation, and retention
Own end-to-end campaign delivery—from strategy and creative development to execution, measurement, and optimization
Lead customer segmentation and targeting initiatives that unlock new growth opportunities and improve conversion
Design and oversee A/B testing and experimentation to continually refine our marketing effectiveness
Deliver actionable performance analytics and recommendations to leadership, translating complex data into clear insights
Balance competing priorities and manage trade-offs to deliver results in a fast-paced environment
Work closely with GTM and Advertising teams to ensure integrated campaign effectiveness

4+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
Experience managing and measuring marketing performance in various channels

Experience presenting ideas to various levels of an organization to gain support for initiatives
Experience with marketing-related AI tools and AI-workflows to increase efficiency and effectiveness