Responsibilities

• Own Positioning, Messaging, and Go-to-Market
• Develop and refine the core messaging framework that positions Rippling as a unified solution connecting a company's data stack with its employee graph and governance model.
• Tailor the "Two paths, one platform" narrative for diverse buyer personas, from technical data/IT teams evaluating infrastructure to HR and business leaders looking for actionable insights.
• Partner with GTM, brand, and product leadership to design and execute high-impact launch strategies for Data Cloud features, BI/Analytics updates, and AI capabilities.
• Build high-impact sales enablement materials, including pitch decks, battlecards, competitive intelligence, and one-pagers.
• Train the global sales organization on how to effectively pitch Data Cloud, handle objections (e.g., "Why not just pipe Rippling data into Snowflake?"), and navigate complex technical evaluations.
• Support customer and field marketing with tailored assets for distinct audiences, industries, and company sizes.
• Develop a robust library of real-world use cases that show how Data Cloud solves complex problems.
• Maintain and continuously expand the library with new examples that make cross-system automations and AI-generated insights tangible and inspiring.
• Write and produce compelling product content—from landing pages and demo videos to technical blog posts and email campaigns—that brings Rippling Data Cloud to life.

Requirements

• 8–10+ years of experience in product marketing, solutions marketing, or GTM strategy at a fast-paced B2B SaaS company.
• Exceptional copywriting and storytelling skills, with a proven ability to translate complex, technical concepts into accessible, value-driven messaging.
• Deep experience partnering with Sales, Product, and Demand Generation teams to drive full-funnel GTM campaigns and zero-to-one product launches.
• Proven track record of building pitch decks and sales materials that directly accelerate revenue and win rates.
• Data-informed and experiment-driven mindset with the ability to manage complex, cross-functional projects from concept through optimization.
• A growth mindset, high autonomy, and an eagerness to continuously test, learn, and iterate.

Preferred

• Experience marketing data products, BI tools, analytics platforms, or the "modern data stack" (Fivetran, Snowflake, dbt, Looker, etc.).
• Familiarity with navigating dual-audience messaging (marketing to both technical data engineers/IT and non-technical HR/business leaders).
• A strong portfolio demonstrating creative execution across product launches, sales enablement, and compelling video/written content.
• Experience building or marketing libraries of customer use cases, custom dashboards, or automation ideas.