Responsibilities

• Lead the global GTM strategy for Smartly’s CTV capabilities across agencies and brand advertisers
• Define positioning, messaging, launches, and adoption strategy across DSP integrations and omnichannel video
• Engage early in product discovery and roadmap planning to ensure CTV investments are grounded in agency and advertiser market needs.
• Define clear adoption, expansion, and revenue targets for CTV initiatives, and drive post-launch accountability across Commercial and Product teams.
• Translate CTV and omnichannel innovation into clear, differentiated market value, connecting Media capabilities with Creative automation and Smartly’s broader AI Orchestration vision.
• Own messaging and roadmap communication for CTV initiatives, ensuring clarity, consistency, and commercial relevance across launches and customer touchpoints.
• Lead high-priority, cross-functional initiatives within the PMM organization
• Raise the bar on launch rigor, commercial accountability, and GTM excellence
• Mentor and influence across PMM and cross-functional stakeholders
• Contribute to flagship company narratives, major launches, and industry moments
• Step into adjacent strategic initiatives as business priorities evolve

Requirements

• 10–14 years of experience, including 7–9+ years in Product Marketing (B2B SaaS / AdTech / MarTech)
• 4–6+ years of deep exposure to CTV, video, DSP ecosystems, and/or agency environments
• Strong fluency in agency operating models and omnichannel video activation workflows
• Proven ownership of multi-solution GTM strategies with measurable adoption and revenue impact
• Strategic product partnership mindset with the ability to influence roadmap and differentiation
• Exceptional storyteller able to translate sophisticated platform capabilities into clear, differentiated value
• Strong commercial orientation with experience defining adoption and revenue metrics
• High ownership, executive presence, and comfort operating autonomously in fast-moving environments

Benefits

• Five weeks paid time off (PTO), 11 company paid holidays, unlimited sick days
• Generous healthcare packages & mental health benefits
• 401K plus matching & equity grants for all new Smartlies
• Wellness benefit & learning reimbursement opportunities
• Volunteer time off days & company donation matching opportunities
• And so much more…