Responsibilities

• Lead product marketing and go-to-market strategy for Life Sciences solutions, including positioning, messaging, and value proposition development.
• Translate complex regulatory, data, and service offerings into clear, differentiated customer value and commercial narratives.
• Develop customer personas, use cases, competitive positioning, and objection-handling frameworks.
• Partner with Product, Regulatory Services, Sales, and subject matter experts to incorporate customer and market insights into product positioning.
• Create and execute go-to-market plans for product launches, enhancements, and new capabilities.
• Align product roadmap priorities with customer needs, market trends, and commercial opportunities.
• Monitor competitive activity, regulatory developments, and market dynamics to provide actionable business recommendations.
• Develop and maintain sales enablement resources, including pitch decks, product briefs, solution overviews, FAQs, and competitive materials.
• Collaborate with Sales teams to identify and address messaging, training, and content gaps throughout the buyer journey.
• Support sales readiness initiatives through training materials, launch communications, and product update resources.

Requirements

• Experience in B2B product marketing, sales enablement or related commercial marketing experience, ideally within Life Sciences regulatory, or compliance-focused environments
• Strong knowledge of the Life Sciences industry with experience in pharmaceutical, medical device, regulatory affairs, regulatory technology/services, or a closely related market strongly preferred.
• Excellent writing and editing skills; you enjoy translating technical ideas into clear, engaging copy
• Experience translating complex products, data, technology or services into compelling value propositions and commercial messaging.
• Demonstrated experience in developing product positioning, go-to-market strategies, sale enablement tools and customer-facing content.
• Strong writing and editing skills, with the ability to make highly technical or regional concepts clear and relevant to different audiences.
• A commercial mindset and understanding of how product marketing and enablement contribute to pipeline, revenue, adoption and customer growth.
• Comfort operating in a fast-paced, highly collaborative environment where priorities can shift.
• A hands-on mindset. You are equally comfortable developing a strategy and creating deliverables to execute it.
• Strong collaboration skills; you thrive in cross-functional conversations and feedback loops