Responsibilities

• Own and set product marketing strategy across the portfolio, serving as the in-house expert on market and customers through competitive research, market analysis, ICP development, and win/loss analysis.
• Lead go-to-market strategy for product launches and major feature releases, including positioning, messaging, value propositions, and integrated campaign plans.
• Deliver a consistent cadence of high-quality product content (articles, reports, case studies, etc.) to support Demand Generation and Brand & Comms.
• Translate product capabilities into clear, compelling value for commercial teams through close collaboration with Product, Engineering, Sales, and Customer Success.
• Create and deliver enablement assets—including playbooks, one-pagers, decks, and battle cards—to support Sales and Customer Success effectiveness.
• Drive product-led growth initiatives that increase adoption and expansion among existing customers.
• Partner across Marketing, Product, Sales, Customer Success, Events, and Marketing Operations to ensure seamless strategy and execution of product marketing initiatives.
• As DISQO scales, build and lead the Product Marketing team—defining roles, processes, and standards, and growing the function over time.
• AI Focused Impact: Set the vision for integrating AI-driven insights, tools, and workflows into product marketing to elevate messaging, targeting, and adoption.
• Partner with Product, Data Science, and Engineering to translate AI-powered capabilities into clear, differentiated customer value propositions.